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The use of social media among business-to-business sales professionals in China : how social media helps create and solidify guanxi relationships between sales professionals and cu...

Niedermeier, Keith E.; Wang, Emily; Zhang, Xiaohzan - In: Journal of research in interactive marketing : … 10 (2016) 1, pp. 33-49

Persistent link: https://www.econbiz.de/10011555619

The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services

Spotts, Harlan E.; Weinberger, Marc G.; Assaf, A. Georges; … - In: Journal of business research : JBR 152 (2022), pp. 387-397

Persistent link: https://www.econbiz.de/10013493993

The wine influencers : exploring a new communication model of open innovation for wine producers : a netnographic, factor and agil analysis

Ingrassia, Marzia; Altamore, Luca; Bacarella, Simona; … - In: Journal of open innovation : technology, market, and … 6 (2020) 4/165, pp. 1-30

Wine Influencers (WIs) represent a new type of independent third party endorsers that are progressively establishing themselves within social networks. This study analyzes the characteristics of the activity of WIs and the communication model used via Instagram. Netnographic Analysis, Factor...

Persistent link: https://www.econbiz.de/10012389483

Faraway, not so close : the conditions that hindered knowledge sharing and open innovation in an online business social network

Marchegiani, Lucia; Brunetta, Federica; Annosi, Maria … - In: IEEE transactions on engineering management : EM 69 (2022) 2, pp. 451-467

Persistent link: https://www.econbiz.de/10013199089

Wissenstransfer mit Wikis und Weblogs : Fallstudien zum erfolgreichen Einsatz von Web 2.0 in Unternehmen

Stocker, Alexander; Tochtermann, Klaus - 2010 - 1. Aufl.

Persistent link: https://www.econbiz.de/10008654458

Knowledge accumulation approach based on bilayer social wiki network for computer-aided process innovation

Wang, Gangfeng; Tian, Xitian; Geng, Junhao; Guo, Biao - In: International journal of production research 53 (2015) 8, pp. 2365-2382

Persistent link: https://www.econbiz.de/10010514555

The impact of shaping on knowledge reuse for organizational improvement with wikis

Majchrzak, Ann; Wagner, Christian; Yates, Dave - In: Management information systems : mis quarterly 37 (2013) 2, pp. 455-469

Persistent link: https://www.econbiz.de/10009747495

A methodology to manage and monitor social media inside a company : a case study

Alberghini, Elena; Cricelli, Livio; Grimaldi, Michele - In: Journal of knowledge management 18 (2014) 2, pp. 255-277

Persistent link: https://www.econbiz.de/10010384675

Exploring social network dynamics driving knowledge management for innovation

Gubbins, Claire; Dooley, Lawrence - In: Journal of management inquiry 23 (2014) 2, pp. 162-185

Persistent link: https://www.econbiz.de/10010342373

Participation in open knowledge communities and job-hopping : evidence from enterprise software

Huang, Peng; Zhang, Zhongju - In: Management information systems : mis quarterly 40 (2016) 3, pp. 785-806

Persistent link: https://www.econbiz.de/10011551146

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