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Buyer Personas : wie man seine Zielgruppen erkennt und begeistert

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Für Unternehmen wird es immer wichtiger, ihre Leistungen und ihren Auftritt noch konsequenter auf ihre Zielgruppen auszurichten. Ein wichtiges strategisches Hilfsmittel dafür sind sogenannte "Personas", detaillierte und greifbare Idealbilder von Zielgruppen. Dieses Buch hilft Ihnen und Ihren...

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Video games and young children's evolving sense of identity : a qualitative study

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Do pop-up ads in online videogames influence children’s inspired-to behavior?

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Willingness to purchase refurbished products sold online : a qualitative inquiry of young consumers from an emerging market

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Mothers' self-representations and representations of childhood on social media

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Contests : from a young consumer's perspective

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