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Wandel im Destinationsmarketing : Herausforderungen und Anforderungen bei der Integration einer nachhaltigen Social Media Strategie
Schuler, Alexander; Horster, Eric - In: Tourismus 2020+ interdisziplinär : Herausforderungen …, (pp. 51-64). 2012
Persistent link: https://www.econbiz.de/10010405853
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A segmentation of online reviews by language groups : how English and non-English speakers rate hotels differently
Schuckert, Markus; Liu, Xianwei; Law, Chun Hung Roberts - In: International journal of hospitality management 48 (2015), pp. 143-149
Persistent link: https://www.econbiz.de/10011341593
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Stars, votes, and badges : how online badges affect hotel reviewers
Schuckert, Markus; Liu, Xianwei; Law, Chun Hung Roberts - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 440-452
Persistent link: https://www.econbiz.de/10011517118
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Hospitality and tourism online reviews : recent trends and future directions
Schuckert, Markus; Liu, Xianwei; Law, Chun Hung Roberts - In: Journal of travel and tourism marketing 32 (2015) 5/6, pp. 608-621
Persistent link: https://www.econbiz.de/10011386932
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How global airports engage social media users : a study of Facebook use and its role in stakeholder communication
Walanchalee Wattanacharoensil; Schuckert, Markus - In: Journal of travel and tourism marketing 32 (2015) 5/6, pp. 656-676
Persistent link: https://www.econbiz.de/10011386965
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Multilevel analysis of the relationship between type of travel, online ratings, and management response : empirical evidence from international upscale hotels
Liang, Sai; Schuckert, Markus; Law, Chun Hung Roberts - In: Journal of travel and tourism marketing 34 (2017) 1/3, pp. 239-256
Persistent link: https://www.econbiz.de/10011669972
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How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus; Liang, Sai; Law, Chun Hung Roberts; … - In: International journal of hospitality management 77 (2019), pp. 528-537
Persistent link: https://www.econbiz.de/10011988936