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Neue Wege der Kundenintegration? Live Communication vs. Virtual Communication (Web 2.0) : Dokumentation des Workshops vom 20. April 2007
Meffert, Heribert (ed.) - 2007
Persistent link: https://www.econbiz.de/10013330207
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Retrospective of the MCP-CE Conference in the period of 2004-2020
Anišić, Zoran; Suzić, Nikola; Medić, Nenad - In: Mass Customization and Customer Centricity : In Honor …, (pp. 313-334). 2023
Persistent link: https://www.econbiz.de/10014322034
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Online Reputation Mechanisms : Online Reputation und deren Management am Beispiel der Hotelindustrie
Rauh, Iris C. - 2010
Persistent link: https://www.econbiz.de/10008901712
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Kundenkommunikation über Social Media : ein Planungsprozess
Fabian, Romy - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008987272
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The social media transformation process : curating content into strategy
Kilgour, Mark; Sasser, Sheila L.; Larke, Roy - In: Corporate communications : an international journal 20 (2015) 3, pp. 326-343
Persistent link: https://www.econbiz.de/10011401381
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"We create chemistry" : the strategic development of customer interaction at BASF
Heinz, Michael - In: How to succeed in the digital age : strategies from 17 …, (pp. 219-230). 2014
Persistent link: https://www.econbiz.de/10010341221
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Groundswell (Charlene Li, Josh Bernoff)
Michelis, Daniel - In: Social-Media-Handbuch : Theorien, Methoden, Modelle, (pp. 204-217). 2010
Persistent link: https://www.econbiz.de/10008771874
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Facebook, Twitter et le web social : les nouvelles opportunités de business ; stratégie, marketing, meilleures pratiques
Fraysse, Emmanuel - 2011 - 2. éd.
Persistent link: https://www.econbiz.de/10009269607
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Themenmonitoring in Twitter aus der Perspektive des Issue Managements
Stieglitz, Stefan; Krüger, Nina; Eschmeier, Annika - In: Virtual enterprises, communities & social networks : …, (pp. 69-78). 2011
Persistent link: https://www.econbiz.de/10009519875
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Network Is Your Customer : Five Strategies to Thrive in a Digital Age
Rogers, David L. - 2014
Intro -- Contents -- Preface -- Acknowledgments -- How to Read This Book -- PART I: A New Model for Customers in the Digital Age -- CHAPTER 1: The Customer Network Revolution -- CHAPTER 2: Network Science and Lessons for Business -- PART II: Five Strategies to Thrive with Customer Networks --...
Persistent link: https://www.econbiz.de/10012681733