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Management
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1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
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68
Journal of retailing and consumer services
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of internet marketing and advertising : IJIMA
35
The journal of product & brand management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Springer eBook Collection
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Journal of strategic marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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The journal of brand management : an international journal
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Business horizons
19
Marketing intelligence & planning
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Research
18
Technological forecasting & social change : an international journal
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International journal of electronic marketing and retailing : IJEMR
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Journal of internet commerce
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The journal of services marketing
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Journal of marketing communications
15
Journal of service management
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International journal of business information systems : IJBIS
14
Journal of marketing
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Asia Pacific journal of marketing and logistics
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Cogent business & management
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International journal of electronic customer relationship management : IJECRM
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Journal of the Academy of Marketing Science
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Psychology & marketing
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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International journal of e-business research : an official publication of the Information Resources Management Association
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Journal of hospitality marketing & management
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Tourism management : research, policies, practice
12
Journal of electronic commerce research : JECR
11
The journal of business & industrial marketing
11
International journal of electronic commerce : IJEC
10
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
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1
Strategisches Multi-Channel-
Management
& Social Media im CRM : Entwicklung einer ganzheitlichen Multi-Channel-
Management
-Strategie inklusive Social Media
Margraf, Sandra
-
2011
Persistent link: https://www.econbiz.de/10014009109
Saved in:
2
Interaktives Marketing : neue Wege zum Dialog mit Kunden
Belz, Christian
(
ed.
)
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003716426
Saved in:
3
Kunden zu Fans machen : Markenloyalität in virtuellen Brand Communities
Huber, Frank
;
Regier, Stefanie
;
Kissel, Patrick
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003893026
Saved in:
4
Social Media Marketing : Strategien für Twitter, Facebook & Co.
Weinberg, Tamar
-
2010
Persistent link: https://www.econbiz.de/10003907120
Saved in:
5
User generated branding : integrating user generated content into brand
management
Arnhold, Ulrike
-
2010
-
1. ed.
Persistent link: https://www.econbiz.de/10003939865
Saved in:
6
Online Reputation Mechanisms : Online Reputation und deren
Management
am Beispiel der Hotelindustrie
Rauh, Iris C.
-
2010
Persistent link: https://www.econbiz.de/10008901712
Saved in:
7
Social media marketing : the next generation of business engagement
Evans, Dave
;
McKee, Jake
-
2010
-
1. ed
Persistent link: https://www.econbiz.de/10008738629
Saved in:
8
Understanding participative consumer behavior : insights from motivation theory and three empirical studies in the context of user-generated content
Jodl, Florian
-
2010
Persistent link: https://www.econbiz.de/10008823872
Saved in:
9
Produktentwicklung mit virtuellen Communities : Kundenwünsche erfahren und Innovationen realisieren
Herstatt, Cornelius
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008655414
Saved in:
10
E-business in the 21st Century : realities, challenges and outlook
Xu, Jun
;
Quaddus, Mohammed
-
2010
Persistent link: https://www.econbiz.de/10003856373
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