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The connected customer : the changing nature of consumer and business markets

Wuyts, Stefan (contributor) - 2010

Persistent link: https://www.econbiz.de/10003885655

Thomases, Hollis - 2010 - 1. ed.

"Twitter has rocketed into the mainstream and is vastly changing how your customers view products and brands. Learn how to leverage Twitter for your business with this smart, practical guide from social media expert Hollis Thomases, who shows you how to design, implement, and measure a winning...

Persistent link: https://www.econbiz.de/10003874954

Social Media : corporate blogs; social workplace; community marketing; Social-Media-Lernumgebung; kollaboratives Schreiben; Arbeitsplatz der Zukunft/ Diana Ingenhoff (Hrsg.)...

Ingenhoff, Diana (ed.) - 2012

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The new community rules : marketing on the social web

Weinberg, Tamar - 2009 - 1. ed.

1. An introduction to social media marketing -- 2. Goal setting in a social environment -- 3. Achieving social media … mastery: networking and implementing strategy -- 4. Participation is marketing: getting into the game -- 5. Using blogs to …

Persistent link: https://www.econbiz.de/10008760591

Strategic uses of social media for improved customer retention

Al-Rabayah, Wafaa (ed.); Khasawneh, Rawan Tayseer (ed.); … - 2017

Persistent link: https://www.econbiz.de/10011631733

Strategic uses of social media for improved customer retention

Al-Rabayah, Wafaa (ed.); Khasawneh, Rawan Tayseer (ed.); … - 2017

Social media as a new emerging tool of marketing / Rawan T. Khasawneh, Jordan University of Science and Technology …, Jordan -- Towards a framework for integrating social media, customer relationship, and knowledge management / Olayiwola W … -- Social customer relationship management (SCRM) : a strategy for customer engagement / Ameen Al-Azzam, Technical College in …