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International journal of internet marketing and advertising : IJIMA
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Business horizons
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Journal of marketing
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Journal of marketing communications
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The journal of services marketing
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Asia Pacific journal of marketing and logistics
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International journal of electronic customer relationship management : IJECRM
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Cogent business & management
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International journal of technology marketing : IJTMkt
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Journal of the Academy of Marketing Science
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Springer eBook Collection
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International journal of hospitality management
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Journal of global marketing
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Tourism management : research, policies, practice
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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1
Interaktives
Marketing
: neue Wege zum Dialog mit Kunden
Belz, Christian
(
ed.
)
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003716426
Saved in:
2
Customer Empowerment im Zeitalter des Web 2.0 : wieviel digitale Kundennähe verträgt Ihr
Marketing
?
Salmen, Sonja
(
ed.
)
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003775383
Saved in:
3
Guerrilla
marketing
on the Internet : the definitive guide from the father of Guerrilla
marketing
Levinson, Jay Conrad
;
Meyerson, Mitch
;
Scarborough, …
-
2008
Persistent link: https://www.econbiz.de/10003685340
Saved in:
4
Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
Saved in:
5
The rise of the platform marketer : performance
marketing
with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms
Dempster, Craig
;
Lee, John
-
2015
Persistent link: https://www.econbiz.de/10010531200
Saved in:
6
How managers' shared mental models of business-customer interactions create different sensemaking of social media
Rydén, Pernille
;
Ringberg, Torsten
;
Wilke, Ricky
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 1-16
Persistent link: https://www.econbiz.de/10011373140
Saved in:
7
New business client acquisition using social networking sites
Kazienko, Przemyslaw
;
Szozda, Natalia
;
Filipowski, Tomasz
; …
- In:
Electronic markets : the international journal on …
23
(
2013
)
2
,
pp. 93-103
Persistent link: https://www.econbiz.de/10009750451
Saved in:
8
Brand Community
Marketing
: Grundlagen, Erfolgsfaktoren und Anwendungsmöglichkeiten
Strübi, Silvio
-
2012
Persistent link: https://www.econbiz.de/10009706558
Saved in:
9
How to make profit through micro blogging? : the case of Dell on Twitter
Karunaratna, Charleen
;
Lü, Kevin
- In:
HRM and marketing orientation in the new era
,
(pp. 255-266)
.
2013
Persistent link: https://www.econbiz.de/10010236502
Saved in:
10
E-
marketing
orientation and social media implementation in B2B
marketing
Habibi, Fatemeh
;
Hamilton, Caroline Anne
;
Valos, …
- In:
European business review : EBR ; the official journal …
27
(
2015
)
6
,
pp. 638-655
Persistent link: https://www.econbiz.de/10011504411
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