Narrow search
Showing 1 - 10 of 1,989
Cover Image
The role of social support on relationship quality and social commerce
Hajli, M. Nick - In: Technological forecasting & social change : an … 87 (2014), pp. 17-27
Persistent link: https://www.econbiz.de/10010480463
Cover Image
Development of a brand community engagement model : a service-dominant logic perspective
Haverila, Kai; Haverila, Matti; McLaughlin, Caitlin - In: Journal of consumer marketing 39 (2022) 2, pp. 166-179
Persistent link: https://www.econbiz.de/10013165325
Cover Image
The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of gender
Haverila, Matti J.; Haverila, Kai; McLaughlin, Caitlin - In: International journal of electronic marketing and … 12 (2021) 4, pp. 339-356
Persistent link: https://www.econbiz.de/10012669849
Cover Image
The impact of relationship quality and social support on social media users' selling intention
Ho, Ree Chan; Cheng, Robin - In: International journal of internet marketing and … 14 (2020) 4, pp. 433-453
Persistent link: https://www.econbiz.de/10012512672
Cover Image
Do organizational personification and personality matter? : the effect of interaction and conversational tone on relationship quality in social media
Sung, Kang Hoon; Kim, Sora - In: International journal of business communication : IJBC … 58 (2021) 4, pp. 582-606
Persistent link: https://www.econbiz.de/10012607290
Cover Image
Brand co-creation through social commerce information sharing : the role of social media
Tajvidi, Mina; Richard, Marie-Odile; Wang, Yichuan; … - In: Journal of business research : JBR 121 (2020), pp. 476-486
Persistent link: https://www.econbiz.de/10012417369
Cover Image
Relationship quality in the context of computer-mediated communication : a social constructionist approach
Meissner, Jens O. - 2005
This paper contributes to possible answers to the question: What are the effects of computermediated communication on relationship qualities in organizations? To answer this question without oversimplifying the phenomena an adequate research methodology has to be found. First, the...
Persistent link: https://www.econbiz.de/10011570219
Cover Image
Social shopping relationship management on social e-commerce in Indonesia
Marza Riyandika Nugraha; Ujang Sumarwan; Lilik Noor Yulianti - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 1, pp. 52-65
Persistent link: https://www.econbiz.de/10012106919
Cover Image
Application of the stimuli-organism-response framework to factors influencing social commerce intentions among social network users
Dashti, Mehdi; Sanayei, Ali; Dolatabadi, Hossein Rezaei; … - In: International journal of business information systems : … 30 (2019) 2, pp. 177-202
Persistent link: https://www.econbiz.de/10012037771
Cover Image
How social shopping retains customers? : capturing the essence of website quality and relationship quality
Hsu, Chia-Lin; Chen, Mu-Chen; Kumar, Vikas - In: Total quality management & business excellence : an … 29 (2018) 2, pp. 161-184
Persistent link: https://www.econbiz.de/10011854048