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The role of chocolate web-based communication in a regional context : its implication for open innovation

Blanc, Simone; Merlino, Valentina Maria; Versino, Alice; … - In: Journal of open innovation : technology, market, and … 8 (2022) 2, pp. 1-13

Background: This research investigates the web-based communication and promotion strategies applied by a sample of selected chocolatiers in Piedmont, a region in the northwest of Italy known for its ancient chocolate-making tradition. Methods: the AGIL scheme was used (A-adaptation, which...

Persistent link: https://www.econbiz.de/10013266334

Acceptance, motivations, and usage of social media as a marketing communications tool amongst employees of sport national governing bodies

Eagleman, Andrea N. - In: Sport management review 16 (2013) 4, pp. 488-497

Persistent link: https://www.econbiz.de/10010239249

The lasting effects of social meia trends on advertising

Wright, Elizabeth; Khanfar, Nile M.; Harrington, Catherine - In: Journal of business & economics research 14 (2016) 3, pp. 75-82

Persistent link: https://www.econbiz.de/10011557313

Online entrepreneurial communication : mitigating uncertainty and increasing differentiation via Twitter

Fischer, Eileen; Reuber, A. Rebecca - In: Journal of business venturing 29 (2014) 4, pp. 565-583

Persistent link: https://www.econbiz.de/10010403001

Business continuity management in UK higher education : a case study of crisis communication in the era of social media

McGuinness, Martina; Marchand, Robert - In: International journal of risk assessment and management … 17 (2014) 4, pp. 291-310

Persistent link: https://www.econbiz.de/10010489775

This blog brought to you by ... exploring blogger perceptions of a product endorsement policy and reviews

Walden, Justin; Bortree, Denise Sevick; DiStaso, Marcia W. - In: Journal of communication management : an international … 19 (2015) 3, pp. 254-269

Persistent link: https://www.econbiz.de/10011448039

Stakeholder theory, meet communications theory : media systems dependency and community infrastructure theory, with an application to California's cannabis/marijuana industry

Paul, Karen - In: Journal of business ethics : JOBE 129 (2015) 3, pp. 705-720

Persistent link: https://www.econbiz.de/10011295753

Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence

Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.); … - 2022

1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of … Marketing Communications practice: Evidence from rural and community banks -- 7. Exploring Drivers of Performance in Advertising …. Integrated Marketing Communications in Emerging Economies – Conclusions and Recommendations. . …

Persistent link: https://www.econbiz.de/10012814697

Is your church "liked" on Facebook? : social media use of Christian congregations in the United States

Lee, Young-Joo - In: Nonprofit management & leadership 28 (2018) 3, pp. 383-398

Persistent link: https://www.econbiz.de/10011969448

Social media marketing strategies for educational programs

McCabe, Mary Beth; Weaver, Richard - In: Global journal of business research : GJBR 12 (2018) 2, pp. 53-62

Persistent link: https://www.econbiz.de/10011926701