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The effect of social media on customer loyalty and company performance of insurance industry
Delafrooz, Narges; Zendehdel, Marzieh; Fathipoor, Maryam - In: International journal of economics and financial issues … 7 (2017) 3, pp. 254-264
Persistent link: https://www.econbiz.de/10011819870
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Customizing multimedia and collaborative virtual environments
Sampaio, Paulo N. M.; Rodello, Ildeberto A.; Rodríguez … - 2009
Persistent link: https://www.econbiz.de/10003857762
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Web 2.0 als Instrument des Kundenbeziehungsmanagements - Sachstand, Potenziale und Risiken im Kontext der Versicherungswirtschaft
Rausch, Peter; Westerheide, Jens - In: Kundenintegration und Kundenbindung : wie Unternehmen …, (pp. 167-180). 2009
Persistent link: https://www.econbiz.de/10003835320
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Web 2.0 ist bei Versicherungen noch nicht wirklich angekommen : wie im Mitmach-Internet die zu hohen Abbruchquoten gesenkt werden könnten
Esch, Harald; Zilch, Andreas - In: Versicherungswirtschaft : Magazin für Führungskräfte … 64 (2009) 2, pp. 125-127
Persistent link: https://www.econbiz.de/10003797103
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Analysis of social media usage and relationship to profit margin among insurance companies
Smith, Katherine Taken; Smith, L. Murphy - In: Services marketing quarterly 42 (2021) 1/2, pp. 108-123
Persistent link: https://www.econbiz.de/10012607287
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Increasing online purchasing : s study of web assurance and web insurance
Warrick, C. Shane; Stinson, Terrye A. - In: Review of business information systems 13 (2009) 4, pp. 51-58
Persistent link: https://www.econbiz.de/10003936408
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Factors influencing the buying behaviour of millennials towards insurance products in the Nigerian insurance market
Sodiq, Bamgbose Olalekan - In: Journal of economics and management research 9 (2020), pp. 86-101
Persistent link: https://www.econbiz.de/10012664934
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Harnessing the power of the oh-so-social web
Bernoff, Josh; Li, Charlene - In: MIT sloan management review 49 (2007/08) 3, pp. 36-42
Persistent link: https://www.econbiz.de/10003714560
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Customer relationship management in virtual communities
Porter, Constanze Elise; Donthu, Naveen - In: MSI reports : working paper series (2007) 4, pp. 25-47
Persistent link: https://www.econbiz.de/10003641103
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Three types of firm-related online communities
Kornum, Niels - In: Strategic market creation : a new perspective on …, (pp. 337-361). 2008
Persistent link: https://www.econbiz.de/10003732372