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Subject
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Social web
Consumer behaviour
44
Konsumentenverhalten
40
Social Web
23
Customer satisfaction
14
Confidence
13
Vertrauen
13
Internet marketing
11
Online-Marketing
11
Relationship marketing
11
Beziehungsmarketing
10
Kundenzufriedenheit
10
Trust
10
Virtual reality
10
Virtuelle Realität
10
Spain
9
Emotion
8
Internet
8
Robot
8
Viral marketing
8
Virales Marketing
8
Artificial intelligence
7
Brand image
7
Markenimage
7
Online retailing
7
Online-Handel
7
Dienstleistungsqualität
6
Instagram
6
Künstliche Intelligenz
6
Roboter
6
Service quality
6
Advertising effects
5
Gender
5
Spanien
5
Tourism industry
5
Tourismuswirtschaft
5
Virtual team
5
Werbewirkung
5
Customer loyalty
4
Führungsstil
4
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19
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3
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3
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English
23
Author
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Flavián Blanco, Carlos
19
Casaló, Luis V.
14
Guinalíu, Miguel
9
Belanche, Daniel
6
Ibáñez-Sánchez, Sergio
6
Flavián, Marta
3
Orús, Carlos
3
Barta, Sergio
2
Belk, Russell W.
2
Ekinci, Yuksel
2
Ahn, Sun Joo
1
Akdim, Khaoula
1
Alalwan, Ali A.
1
Balakrishnan, Janarthanan
1
Buhalis, Dimitrios
1
Casaló, Luis
1
Dutot, Vincent
1
Dwivedi, Yogesh Kumar
1
Felix, Reto
1
Fernández, Ana
1
Filieri, Raffaele
1
Flavián, Carlos
1
Guinaliu, Miguel
1
Gustafsson, Anders
1
Hinsch, Christian
1
Hollensen, Svend
1
Hughes, David Laurie
1
Ibanez-Sanchez, Sergio
1
Jain, Varsha
1
Kim, Jooyoung
1
Krishen, Anjala S.
1
Lartey, Jared O.
1
Orus Sanclemente, C.
1
Pandey, Neeraj
1
Pérez-Rueda, Alfredo
1
Raman, Ramakrishnan
1
Rauschnabel, Philipp A.
1
Ribeiro-Navarrete, Samuel
1
Sharma, Amalesh
1
Sigala, Marianna
1
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Journal of business research : JBR
8
Journal of marketing communications
3
Psychology & marketing
3
Advances in electronic marketing
1
Connectivity and knowledge management in virtual organizations : networking and developing interactive communications
1
Contemporary research in e-branding
1
International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
Journal of retailing and consumer services
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
23
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1
Online social networks in the travel sector
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián Blanco, Carlos
- In:
International journal of electronic marketing and …
3
(
2010
)
4
,
pp. 321-340
Persistent link: https://www.econbiz.de/10009234913
Saved in:
2
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
3
Consumer empowerment in interactive advertising and eWOM consequences : The PITRE model
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
Saved in:
4
Promoting consumer's participation in virtual brand communities : a new paradigm in branding strategy
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10003737754
Saved in:
5
The role of trust, satisfaction and communication in the development of participation in virtual communities
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Connectivity and knowledge management in virtual …
,
(pp. 23-37)
.
2009
Persistent link: https://www.econbiz.de/10003778485
Saved in:
6
Antecedents and consequences of consumer participation in on-line communities : the case of the travel sector
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
International journal of electronic commerce : IJEC
15
(
2010/11
)
2
,
pp. 137-167
Persistent link: https://www.econbiz.de/10008858228
Saved in:
7
Determinants of the intention to participate in firm-hosted online travel communities and effects on consumer behavioral intentions
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Tourism management : research, policies, practice
31
(
2010
)
6
,
pp. 898-911
Persistent link: https://www.econbiz.de/10008650036
Saved in:
8
Do online hotel rating schemes influence booking behaviors?
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
International journal of hospitality management
49
(
2015
),
pp. 28-36
Persistent link: https://www.econbiz.de/10011377610
Saved in:
9
Avoiding the dark side of positive online consumer reviews : enhancing reviews' usefulness for high risk-averse travelers
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1829-1835
Persistent link: https://www.econbiz.de/10011384129
Saved in:
10
Be creative, my friend! : engaging users on Instagram by promoting positive emotions
Casaló, Luis V.
;
Flavián Blanco, Carlos
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 416-425
Persistent link: https://www.econbiz.de/10012544844
Saved in:
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