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Consumer tribes : membership,...
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Social web
Consumer behaviour
81,922
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79,443
Relationship marketing
25,939
Beziehungsmarketing
25,264
Marketingmanagement
16,944
Marketing management
16,358
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13,346
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13,150
Brand management
8,802
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8,749
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7,996
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7,798
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7,350
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7,143
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7,102
Germany
6,986
USA
6,935
United States
6,628
Service quality
6,199
Dienstleistungsqualität
6,145
Social Web
6,099
Online-Marketing
5,884
Online-Handel
5,845
Online retailing
5,830
Internet marketing
5,824
Marketing
5,624
Einzelhandel
4,735
Electronic Commerce
4,731
Retail trade
4,682
Brand
4,612
Markenartikel
4,607
E-commerce
4,558
Soziale Gruppe
4,528
Social group
4,396
Experiment
4,002
Werbewirkung
3,901
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3,858
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3,577
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3,478
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32
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Filieri, Raffaele
19
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19
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15
Hollebeek, Linda D.
15
Ozuem, Wilson
15
Flavián Blanco, Carlos
14
Hajli, Nick
14
Harrigan, Paul
14
Martínez-López, Francisco J.
14
Agnihotri, Raj
13
Rita, Paulo
13
Casaló, Luis V.
11
Haenlein, Michael
11
Law, Chun Hung Roberts
11
Stephen, Andrew T.
11
Füller, Johann
10
Gázquez-Abad, Juan Carlos
10
Hennig-Thurau, Thorsten
10
Milne, George R.
10
Ranfagni, Silvia
10
Seo, Yuri
10
Thaichon, Park
10
Constantinides, Efthymios
9
Itani, Omar S.
9
Karjaluoto, Heikki
9
Ko, Eunju
9
Schivinski, Bruno
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Vrontis, Demetris
9
Ahuja, Vandana
8
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Conduit, Jodie
8
Dholakia, Utpal M.
8
Dolan, Rebecca
8
Grewal, Dhruv
8
Lorenzo-Romero, Carlota
8
Luo, Xueming
8
Pantano, Eleonora
8
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9
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3
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2
Edward Elgar Publishing
2
Technische Universität Braunschweig
2
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2
epubli GmbH
2
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1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Center of Market Oriented Product and Production Management
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Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
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1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
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Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
Galileo Press
1
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1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
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1
Haufe-Lexware GmbH & Co. KG
1
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1
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1
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1
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1
International Association for the Study of Insurance Economics
1
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1
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1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
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Journal of business research : JBR
257
Journal of retailing and consumer services
180
International journal of internet marketing and advertising : IJIMA
109
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
83
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Technological forecasting & social change : an international journal
68
The journal of product & brand management
60
Journal of marketing communications
57
Journal of internet commerce
56
Journal of promotion management : innovations in planning and applied research
56
International journal of electronic marketing and retailing : IJEMR
48
Psychology & marketing
48
International journal of advertising : the review of marketing communications
47
Industrial marketing management : the international journal for industrial and high-tech firms
45
The journal of brand management : an international journal
44
Journal of strategic marketing
41
International journal of consumer studies
39
Journal of electronic commerce research : JECR
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of management information systems : JMIS
38
Journal of marketing
38
Journal of marketing management : MM
38
Information systems research : ISR
37
Cogent business & management
36
International journal of technology marketing : IJTMkt
36
International journal of hospitality management
35
Business horizons
34
Electronic commerce research
34
International journal of business information systems : IJBIS
33
International journal of electronic commerce : IJEC
33
Marketing intelligence & planning
33
Journal of travel and tourism marketing
32
Tourism management : research, policies, practice
32
Asia Pacific journal of marketing and logistics
31
Journal of the Academy of Marketing Science
30
Young consumers : insight and ideas for responsible marketers
30
SpringerLink / Bücher
29
International journal of e-business research : an official publication of the Information Resources Management Association
27
Journal of fashion marketing and management
27
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ECONIS (ZBW)
6,095
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1
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1
Typenbasierte Integration von Markengemeinschaften : Ansätze eines strategischen Community Marketing
Wenzel, Melanie
-
2016
Persistent link: https://www.econbiz.de/10011453592
Saved in:
2
Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa
;
Kandampully, Jay
;
Zhang, Ting Ting Christina
- In:
Journal of service management
26
(
2015
)
5
,
pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
Saved in:
3
The effect of digital integrated marketing communications on not-for-profit sport consumption behaviors
Whitburn, Damien
;
Karg, Adam
;
Turner, Paul
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 417-434
Persistent link: https://www.econbiz.de/10012293375
Saved in:
4
Permission marketing strategy shaping consumer behaviour through online communication channels
Abašidze, Irakli
- In:
Baltic Journal of Economic Studies
9
(
2023
)
2
,
pp. 8-18
Persistent link: https://www.econbiz.de/10014287244
Saved in:
5
Harnessing the power of the oh-so-social web
Bernoff, Josh
;
Li, Charlene
- In:
MIT sloan management review
49
(
2007/08
)
3
,
pp. 36-42
Persistent link: https://www.econbiz.de/10003714560
Saved in:
6
Three types of firm-related online communities
Kornum, Niels
- In:
Strategic market creation : a new perspective on …
,
(pp. 337-361)
.
2008
Persistent link: https://www.econbiz.de/10003732372
Saved in:
7
Kunden zu Fans machen : Markenloyalität in virtuellen Brand Communities
Huber, Frank
;
Regier, Stefanie
;
Kissel, Patrick
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003893026
Saved in:
8
Der Buchmarkt als Kommunikationsraum : eine kritische Analyse aus medienwissenschaftlicher Perspektive
Vogel, Anke
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009413703
Saved in:
9
Consumers as "integrators" of marketing communications : when "like" is as good as "buy"
O’Reilly, Kelley
;
Lancendorfer, Karen M.
- In:
International journal of e-business research : an …
9
(
2013
)
4
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010354433
Saved in:
10
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
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