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Consumer tribes : membership,...
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Social web
Consumer behaviour
81,922
Konsumentenverhalten
79,443
Relationship marketing
25,939
Beziehungsmarketing
25,264
Marketingmanagement
16,944
Marketing management
16,358
Theorie
13,346
Theory
13,150
Brand management
8,802
Markenführung
8,749
Customer satisfaction
7,996
Kundenzufriedenheit
7,798
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7,350
Brand image
7,143
Markenimage
7,102
Germany
6,986
USA
6,935
United States
6,628
Service quality
6,199
Dienstleistungsqualität
6,145
Social Web
6,099
Online-Marketing
5,884
Online-Handel
5,845
Online retailing
5,830
Internet marketing
5,824
Marketing
5,624
Einzelhandel
4,735
Electronic Commerce
4,731
Retail trade
4,682
Brand
4,612
Markenartikel
4,607
E-commerce
4,558
Soziale Gruppe
4,528
Social group
4,396
Experiment
4,002
Werbewirkung
3,901
Advertising effects
3,858
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3,577
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3,478
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967
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100
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100
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81
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63
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55
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48
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48
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32
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31
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24
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17
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Filieri, Raffaele
19
Loureiro, Sandra Maria Correia
19
Dwivedi, Yogesh Kumar
15
Hollebeek, Linda D.
15
Ozuem, Wilson
15
Flavián Blanco, Carlos
14
Hajli, Nick
14
Harrigan, Paul
14
Martínez-López, Francisco J.
14
Agnihotri, Raj
13
Rita, Paulo
13
Casaló, Luis V.
11
Haenlein, Michael
11
Law, Chun Hung Roberts
11
Stephen, Andrew T.
11
Füller, Johann
10
Gázquez-Abad, Juan Carlos
10
Hennig-Thurau, Thorsten
10
Milne, George R.
10
Ranfagni, Silvia
10
Seo, Yuri
10
Thaichon, Park
10
Constantinides, Efthymios
9
Itani, Omar S.
9
Karjaluoto, Heikki
9
Ko, Eunju
9
Schivinski, Bruno
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Vrontis, Demetris
9
Ahuja, Vandana
8
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Conduit, Jodie
8
Dholakia, Utpal M.
8
Dolan, Rebecca
8
Grewal, Dhruv
8
Lorenzo-Romero, Carlota
8
Luo, Xueming
8
Pantano, Eleonora
8
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IGI Global
9
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3
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3
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2
Edward Elgar Publishing
2
Technische Universität Braunschweig
2
Universität Mannheim
2
epubli GmbH
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Center of Market Oriented Product and Production Management
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fachhochschule Reutlingen / European School of Business
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
Galileo Press
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
ICORIA <16., 2017, Gent>
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
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1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
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Journal of business research : JBR
257
Journal of retailing and consumer services
180
International journal of internet marketing and advertising : IJIMA
109
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
83
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Technological forecasting & social change : an international journal
68
The journal of product & brand management
60
Journal of marketing communications
57
Journal of internet commerce
56
Journal of promotion management : innovations in planning and applied research
56
International journal of electronic marketing and retailing : IJEMR
48
Psychology & marketing
48
International journal of advertising : the review of marketing communications
47
Industrial marketing management : the international journal for industrial and high-tech firms
45
The journal of brand management : an international journal
44
Journal of strategic marketing
41
International journal of consumer studies
39
Journal of electronic commerce research : JECR
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of management information systems : JMIS
38
Journal of marketing
38
Journal of marketing management : MM
38
Information systems research : ISR
37
Cogent business & management
36
International journal of technology marketing : IJTMkt
36
International journal of hospitality management
35
Business horizons
34
Electronic commerce research
34
International journal of business information systems : IJBIS
33
International journal of electronic commerce : IJEC
33
Marketing intelligence & planning
33
Journal of travel and tourism marketing
32
Tourism management : research, policies, practice
32
Asia Pacific journal of marketing and logistics
31
Journal of the Academy of Marketing Science
30
Young consumers : insight and ideas for responsible marketers
30
SpringerLink / Bücher
29
International journal of e-business research : an official publication of the Information Resources Management Association
27
Journal of fashion marketing and management
27
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ECONIS (ZBW)
6,095
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1
Typenbasierte Integration von Markengemeinschaften : Ansätze eines strategischen Community Marketing
Wenzel, Melanie
-
2016
Persistent link: https://www.econbiz.de/10011453592
Saved in:
2
Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa
;
Kandampully, Jay
;
Zhang, Ting Ting Christina
- In:
Journal of service management
26
(
2015
)
5
,
pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
Saved in:
3
The effect of digital integrated marketing communications on not-for-profit sport consumption behaviors
Whitburn, Damien
;
Karg, Adam
;
Turner, Paul
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 417-434
Persistent link: https://www.econbiz.de/10012293375
Saved in:
4
Permission marketing strategy shaping consumer behaviour through online communication channels
Abašidze, Irakli
- In:
Baltic Journal of Economic Studies
9
(
2023
)
2
,
pp. 8-18
Persistent link: https://www.econbiz.de/10014287244
Saved in:
5
Harnessing the power of the oh-so-social web
Bernoff, Josh
;
Li, Charlene
- In:
MIT sloan management review
49
(
2007/08
)
3
,
pp. 36-42
Persistent link: https://www.econbiz.de/10003714560
Saved in:
6
Three types of firm-related online communities
Kornum, Niels
- In:
Strategic market creation : a new perspective on …
,
(pp. 337-361)
.
2008
Persistent link: https://www.econbiz.de/10003732372
Saved in:
7
Kunden zu Fans machen : Markenloyalität in virtuellen Brand Communities
Huber, Frank
;
Regier, Stefanie
;
Kissel, Patrick
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003893026
Saved in:
8
Der Buchmarkt als Kommunikationsraum : eine kritische Analyse aus medienwissenschaftlicher Perspektive
Vogel, Anke
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009413703
Saved in:
9
Consumers as "integrators" of marketing communications : when "like" is as good as "buy"
O’Reilly, Kelley
;
Lancendorfer, Karen M.
- In:
International journal of e-business research : an …
9
(
2013
)
4
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010354433
Saved in:
10
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
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