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Social web
Unternehmensgründung
40,497
Business start-up
37,090
Electronic Commerce
23,511
E-commerce
20,838
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18,986
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18,247
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16,903
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16,085
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12,636
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9,278
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9,262
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8,023
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7,161
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7,155
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6,234
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5,949
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5,410
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5,287
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5,279
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5,252
KMU
5,224
SME
5,199
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5,066
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5,056
Entrepreneurs
4,716
Beziehungsmarketing
4,577
Relationship marketing
4,569
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4,487
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3,945
Venture capital
3,758
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3,216
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3,170
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18
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15
Filieri, Raffaele
14
Loureiro, Sandra Maria Correia
14
Ozuem, Wilson
14
Harrigan, Paul
13
Kreutzer, Ralf T.
13
Rita, Paulo
13
Hollebeek, Linda D.
12
Karjaluoto, Heikki
11
Sabatini, Fabio
11
Schweidel, David A.
11
Stephen, Andrew T.
11
Tan, Yong
11
Bigné Alcañiz, J. Enrique
10
Haenlein, Michael
10
Kumar, Vikas
10
Martínez-López, Francisco J.
10
Qiu, Liangfei
10
Scott, David Meerman
10
Wirtz, Bernd W.
10
Akram, Umair
9
Choi, Yung Kyun
9
Constantinides, Efthymios
9
Hinson, Robert
9
Kollmann, Tobias
9
Pitt, Leyland F.
9
Schivinski, Bruno
9
Skiera, Bernd
9
Whinston, Andrew B.
9
Ahuja, Vandana
8
Fogel, Joshua
8
Heinemann, Gerrit
8
Hennig-Thurau, Thorsten
8
Hong, Yili
8
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8
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Moe, Wendy W.
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Seo, Yuri
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IGI Global
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Books on Demand GmbH <Norderstedt>
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Springer Gabler <Firma>
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MITP Verlags-GmbH & Co. KG
3
National Bureau of Economic Research
3
Nomos Verlagsgesellschaft
3
Universität Mannheim
3
epubli GmbH
3
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Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
Dgroup
2
Edward Elgar Publishing
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Haufe-Lexware GmbH & Co. KG
2
Information Resources Management Association
2
Organisation for Economic Co-operation and Development
2
Springer International Publishing
2
Springer-Verlag GmbH
2
Steria Mummert Consulting AG
2
Technische Universität Braunschweig
2
Technische Universität Dresden
2
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2
Wiley-VCH
2
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
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American Marketing Association
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Bank für Internationalen Zahlungsausgleich / Währungs- und Wirtschaftsabteilung
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Bundesanzeiger Verlag
1
Carl Heymanns Verlag
1
DGT Jahrestagung <19., 2015, Kempten>
1
Deutsche Gesellschaft für Tourismuswissenschaft
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
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Droemer Verlag
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ENTER 2023 eTourism Conference <30., 2023, Johannesburg>
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1
Erich-Schmidt-Verlag <Berlin>
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
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Journal of business research : JBR
215
International journal of internet marketing and advertising : IJIMA
114
Journal of retailing and consumer services
107
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
74
Technological forecasting & social change : an international journal
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
International journal of advertising : the review of marketing communications
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of marketing communications
58
Business horizons
55
Information systems research : ISR
55
Journal of promotion management : innovations in planning and applied research
54
SpringerLink / Bücher
50
Tourism management : research, policies, practice
50
Journal of internet commerce
48
International journal of hospitality management
47
Journal of management information systems : JMIS
47
Electronic commerce research
44
Cogent business & management
43
The journal of product & brand management
43
International journal of electronic marketing and retailing : IJEMR
40
International journal of technology marketing : IJTMkt
39
International journal of business information systems : IJBIS
38
Springer eBook Collection
38
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Marketing intelligence & planning
33
Journal of marketing management : MM
32
The journal of brand management : an international journal
32
Journal of marketing
31
Journal of strategic marketing
31
Journal of electronic commerce research : JECR
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
International journal of contemporary hospitality management
29
Journal of travel and tourism marketing
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
International journal of e-business research : an official publication of the Information Resources Management Association
28
International journal of electronic commerce : IJEC
26
Journal of advertising research
25
Psychology & marketing
25
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ECONIS (ZBW)
7,153
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1
Internet marketing : reaching customers anytime, anywhere, any platform
Duparcq, Patrick
;
Hanna, Richard
;
Berger, Paul D.
-
2010
Persistent link: https://www.econbiz.de/10003830828
Saved in:
2
Internationalisation business strategy via e-commerce
Pereira, Leandro
;
Tovstolyak, Yuliya
;
Costa, Renato J. …
- In:
International journal of business and systems research …
17
(
2023
)
2
,
pp. 225-250
Persistent link: https://www.econbiz.de/10014234323
Saved in:
3
Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik
;
Longstreet, Phil
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
Saved in:
4
Digital channels diminish SME barriers : the case of the UK
Stankovska, Ivana
;
Josimovski, Sas̆o
;
Edwards, Christopher
- In:
Economic research
29
(
2016
)
1
,
pp. 217-249
Persistent link: https://www.econbiz.de/10012221590
Saved in:
5
In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
Saved in:
6
From websites to social media : exploring the adoption of internet marketing in emerging industrial markets
Shaltoni, Abdel Monim
- In:
The journal of business & industrial marketing
32
(
2017
)
7
,
pp. 1009-1019
Persistent link: https://www.econbiz.de/10011773584
Saved in:
7
Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
8
Analysis of content creation in social media by B2B companies
Huotari, Lauri
;
Ulkuniemi, Pauliina
;
Saraniemi, Saila
; …
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 761-770
Persistent link: https://www.econbiz.de/10011382415
Saved in:
9
Adaptive Kommunikation im Internet
Kirschner, Dennis
- In:
Digitale Kommunikation
,
(pp. 173-195)
.
2012
Persistent link: https://www.econbiz.de/10009545415
Saved in:
10
E-riches 2.0 : next-generation marketing strategies for making millions online
Fox, Scott C.
-
2009
Persistent link: https://www.econbiz.de/10003805932
Saved in:
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