Ishida, Koji; Slevitch, Lisa; Siamionava, Katia - In: Administrative Sciences : open access journal 6 (2016) 4/12, pp. 1-17
The effects of integrated word-of-mouth (WOM), both traditional and electronic, on tourism products are yet to be fully investigated. The current study aims to assess the effects of and differences between traditional WOM and electronic WOM, between personal WOM and commercial WOM, and between...