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Social web
Werbung
11,337
Advertising
11,313
Gesundheitsvorsorge
4,352
Preventive care
4,327
Consumer behaviour
4,134
Konsumentenverhalten
3,925
Werbewirkung
3,877
Advertising effects
3,829
Market segmentation
3,587
Marktsegmentierung
3,204
Theorie
2,541
Theory
2,512
Internet marketing
1,913
Online-Marketing
1,909
USA
1,695
United States
1,565
Deutschland
1,444
advertising
1,405
Germany
1,214
Health
1,073
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1,070
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1,055
Marketingmanagement
937
Marketing management
936
Brand management
867
Markenführung
836
Traffic safety
778
Verkehrssicherheit
778
Gesundheitspolitik
742
Health policy
721
Social Web
700
Children
675
Kinder
654
Gesundheitsförderung
615
Zielgruppe
609
Pricing strategy
608
Preismanagement
605
Target group
585
Brand image
517
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German
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Fogel, Joshua
7
Arora, Taanika
6
Choi, Yung Kyun
5
Pitt, Leyland F.
5
Pittman, Matthew
5
Adeola, Ogechi
4
Berthon, Pierre R.
4
Campbell, Colin
4
Chiou, Lesley
4
Cho, Chang-Hoan
4
Hudders, Liselot
4
Poels, Karolien
4
Quinn, Martin
4
Schertler, Walter
4
Schweidel, David A.
4
Seiler, Stephan
4
Tucker, Catherine E.
4
Yang, Yanwu
4
Yoon, Hye Jin
4
Yoon, Sukki
4
Agarwal, Bhawna
3
Arora, Nilesh
3
Bang Nguyen Viet
3
Buzeta, Cristian
3
Chen, Huan
3
Dodoo, Naa Amponsah
3
Dwivedi, Yogesh Kumar
3
Fossen, Beth L.
3
Gordon, Brett R.
3
Hayes, Jameson L.
3
Huang, Yan
3
Jiménez-Martínez, Antonio
3
Kerr, Gayle
3
Kim, Jooyoung
3
King, Karen Whitehill
3
Kolk, Ans
3
Lou, Chen
3
Madio, Leonardo
3
Milne, George R.
3
Nguyen Yen Thi Hoang
3
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Springer Fachmedien Wiesbaden
4
IGI Global
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
American Marketing Association
1
Edward Elgar Publishing
1
ICORIA <16., 2017, Gent>
1
Initiative Gesundheit & Arbeit
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
National Bureau of Economic Research
1
Peter Lang GmbH
1
Universität Bremen
1
WK, Verein zur Förderung der Wirtschaftskommunikation
1
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International journal of advertising : the review of marketing communications
44
International journal of internet marketing and advertising : IJIMA
22
Journal of promotion management : innovations in planning and applied research
20
Journal of business research : JBR
17
Journal of marketing communications
14
Journal of retailing and consumer services
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of advertising research
11
Psychology & marketing
10
Journal of current issues and research in advertising
9
Journal of advertising
7
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
CESifo working papers
6
Cogent business & management
6
Health marketing quarterly
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Journal of strategic marketing
5
Marketing intelligence & planning
5
Springer eBook Collection
5
Technological forecasting & social change : an international journal
5
Young consumers : insight and ideas for responsible marketers
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Journal of internet commerce
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of social marketing : JSOCM
4
Research
4
Corporate communications : an international journal
3
European journal of marketing : EJM
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of networking and virtual organisations : IJNVO
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of technology marketing : IJTMkt
3
Internet policy review : journal on internet regulation
3
Journal of consumer behaviour
3
Journal of customer behaviour
3
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ECONIS (ZBW)
700
Showing
1
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700
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date (oldest first)
1
Investigation of generational differences in
advertising
behaviour and fake news perception among Facebook users
Hazari, Sunil
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 20-47
Persistent link: https://www.econbiz.de/10014318180
Saved in:
2
The current state of knowledge on electronic word-of-mouth in
advertising
research
Chu, Shu-Chuan
;
Kim, Juran
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011859185
Saved in:
3
Segmenting consumer reactions to social network marketing
Campbell, Colin
;
Ferraro, Carla
;
Sands, Sean
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 432-452
Persistent link: https://www.econbiz.de/10010371326
Saved in:
4
Consumers' attitude toward Facebook
advertising
Ferreira, Fátima
;
Barbosa, Belem
- In:
International journal of electronic marketing and …
8
(
2017
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10011790496
Saved in:
5
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
Saved in:
6
Blending identity-specific depiction and activism advocacy in Black-centric health
advertising
on social media : intersectional health communication targeting Black cisgender heter...
Li, Minjie
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1000-1036
Persistent link: https://www.econbiz.de/10014321548
Saved in:
7
Fashion market segmentation using Facebook : an empirical approach
Mohapatra, Sanjay
;
Banerjee, Satya Shankar
- In:
International journal of enterprise network management …
14
(
2023
)
4
,
pp. 348-369
Persistent link: https://www.econbiz.de/10014433600
Saved in:
8
TÜV NORD IN 3D: avatars at work : from second life to the web 3D
Boerger, Frank
;
Tietgens, Hanno
- In:
Synthetic worlds : emerging technologies in education …
,
(pp. 3-62)
.
2014
Persistent link: https://www.econbiz.de/10011556713
Saved in:
9
Role confusion in open innovation intermediary arenas
Fredberg, Tobias
;
Elmquist, Maria
;
Ollila, Susanne
; …
- In:
New forms of collaborative innovation and production on …
,
(pp. 177-191)
.
2011
Persistent link: https://www.econbiz.de/10009349208
Saved in:
10
International management of intellectual capital : new technologies, development, economy
Nowakowska-Grunt, Joanna
(
ed.
);
Jasińska, Joanna
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011925396
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