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Von der Kundenintegration 1.0 zur Kundenintegration 2.0 : Implikationen für Praxis und Forschung
Fließ, Sabine; Jacob, Frank; Fandel, Günter - In: Kundenintegration 2.0, (pp. 5-20). 2011
Persistent link: https://www.econbiz.de/10009303105
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Review of studies on digital transaction platforms in marketing journals
Hänninen, Mikko - In: The international review of retail, distribution and … 30 (2020) 2, pp. 164-192
Persistent link: https://www.econbiz.de/10012209864
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News website personalisation : the co-creation of content, audiences and services by online journalists and marketers
Malcorps, Sylvain - In: Journal of media business studies 16 (2019) 3, pp. 230-247
Persistent link: https://www.econbiz.de/10012176988
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Marketing in the Metaverse : exploring marketing opportunities and potential pitfalls
Wannow, Stefanie; Beck, Chiara - In: Zukunft des Marketings, (pp. 57-76). 2023
, werden als besonders vielversprechend angesehen. Voraussetzung für ein erfolgreiches Metaverse-Marketing sind jedoch ein …Companies from diverse industries, such as gaming, travel, and retail, have started to explore emerging marketing … is still in its infancy, we aim to contribute to a better understanding of Metaverse marketing and its opportunities and …
Persistent link: https://www.econbiz.de/10014516198
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The age of engage : reinventing marketing for today's connected, collaborative, and hyperinteractive culture
Shiffman, Denise - 2008 - 1st ed.
Persistent link: https://www.econbiz.de/10003718841
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Out on the pull : how small firms are making themselves sexy with new online promotion techniques
Harris, Lisa; Rae, Alan; Grewal, Simran - In: International journal of technology marketing : IJTMkt 3 (2008) 2, pp. 153-168
Persistent link: https://www.econbiz.de/10003739632
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Customer Empowerment im Zeitalter des Web 2.0 : wieviel digitale Kundennähe verträgt Ihr Marketing?
Salmen, Sonja (ed.) - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003775383
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Virtual snakes and ladders : social networks and the relationship marketing loyalty ladder
Harridge-March, Sally; Quinton, Sarah - In: The marketing review 9 (2009) 2, pp. 171-181
Persistent link: https://www.econbiz.de/10003849859
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The social media marketing book
Zarrella, Dan - 2010 - 1. ed.
Describes various social networking sites, blogs, and forums and offers strategies on effective marketing tactics …
Persistent link: https://www.econbiz.de/10003879411