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International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
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1
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
2
Der Einsatz von Social Media im Einzelhandel : eine Bestandsaufnahme und Analyse des Kundendialogs
Schröder, Hendrik
;
Lauderbach, Sabine
- In:
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; …
,
(pp. 153-182)
.
2012
Persistent link: https://www.econbiz.de/10009559276
Saved in:
3
Social media marketing, shoppers' store love and loyalty
Ahmed, Riaz Uddin
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10013172915
Saved in:
4
Facebook: a blessing or a curse for grocery stores?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1242-1259
Persistent link: https://www.econbiz.de/10011815706
Saved in:
5
Exploring customer concerns on service quality under the COVID-19 crisis : a social media analytics study from the retail industry
Li, Xinwei
;
Xu, Mao
;
Zeng, Wenjuan
;
Tse, Ying Kei
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014239860
Saved in:
6
Co-developing new products with customers
Prandelli, Emanuela
;
Verona, Gianmario
- In:
Strategic market creation : a new perspective on …
,
(pp. 362-388)
.
2008
Persistent link: https://www.econbiz.de/10003732375
Saved in:
7
Online consumer communities, collaborative learning and innovation
Rossi, Carla
- In:
Measuring business excellence : the journal of …
15
(
2011
)
3
,
pp. 46-62
Persistent link: https://www.econbiz.de/10009314585
Saved in:
8
Customer co-creation projects and social media : the case of Barilla of
Italy
Martini, Antonella
;
Massa, Silvia
;
Testa, Stefania
- In:
Business horizons
57
(
2014
)
3
,
pp. 425-434
Persistent link: https://www.econbiz.de/10010359469
Saved in:
9
Reacting to the COVID-19 pandemic through digital connectivity with customers : the Italian experience
Bettiol, Marco
;
Capestro, Mauro
;
Di Maria, Eleonora
; …
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
4
,
pp. 305-330
Persistent link: https://www.econbiz.de/10012662336
Saved in:
10
Engaging consumers on social media : empirical evidence from the communications analysis of a CSR oriented company
Tuan, Annamaria
;
Moretti, Andrea
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 180-205
Persistent link: https://www.econbiz.de/10011746024
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