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Web personalization cues and their differential effects on user assessments of website value
Benlian, Alexander - In: Journal of management information systems : JMIS 32 (2015) 1, pp. 225-260
Persistent link: https://www.econbiz.de/10011341226
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Online content : who is willing to pay and for what?
Tarkiainen, Anssi; Arminen, Heli; Kuivalainen, Olli - In: International journal of business information systems : … 17 (2014) 3, pp. 283-305
Persistent link: https://www.econbiz.de/10010478637
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Where do you sell your products online? : a seller perspective on online shopping platforms
Lee, Saerom; Ryu, Min Ho; Lee, Sang Yup; Kwak, Dong-Heon - 2018
With the rapid development of information and communication technologies, various online shopping platforms have emerged. To understand the success of platform strategies, it is important to verify the features that are important to attract sellers. To estimate the economic value of free...
Persistent link: https://www.econbiz.de/10012004979
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The relationship between consumer characteristics and willingness to pay for general online content : implications for content providers considering subscription-based business mod...
Punj, Girish - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 175-186
Persistent link: https://www.econbiz.de/10011339358
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Examining the impact of rich media on consumer willingness to pay in online stores
Li, Ting; Meshkova, Zornitsa - In: Electronic commerce research and applications 12 (2013) 6, pp. 449-461
Persistent link: https://www.econbiz.de/10010505460
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Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: The journal of product & brand management 31 (2022) 2, pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
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Outcomes for self-expressive brands followed on social media : identifying different paths for inner self-expressive and social self-expressive brands
Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: Journal of business research : JBR 135 (2021), pp. 519-531
Persistent link: https://www.econbiz.de/10012647938
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Explaining user acceptance and usage of social networking sites : the role of trust, social connectedness and visibility in extending UTAUT2
Praveena, K.; Thomas, Sam - In: International journal of management practice : IJMP 11 (2018) 3, pp. 318-334
Persistent link: https://www.econbiz.de/10011901509
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Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao; Eugene Cheng-xi Aw; Omkar Dastane; Fernando, … - In: Marketing intelligence & planning 41 (2023) 8, pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
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Do online hotel rating schemes influence booking behaviors?
Casaló, Luis V.; Flavián Blanco, Carlos; Guinalíu, Miguel - In: International journal of hospitality management 49 (2015), pp. 28-36
Persistent link: https://www.econbiz.de/10011377610