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A theoretical framework of electronic word-of-mouth against the backdrop of social networking websites

Nusair, Khaldoon; Hua, Nan; Ozturk, Ahmet Bulent; Butt, … - In: Journal of travel and tourism marketing 34 (2017) 4/6, pp. 653-665

Persistent link: https://www.econbiz.de/10011729187

Sources of social value in word-of-mouth programs

Libai, Barak; Muller, Eitan; Peres, Renana - In: MSI reports : working paper series (2010) 1, pp. 161-208

Persistent link: https://www.econbiz.de/10008992308

Social influence and customer referral value

Xevelonakis, Evangelos - In: Athens journal of business & economics : AJBE 2 (2016) 1, pp. 7-15

Persistent link: https://www.econbiz.de/10011565130

Using graph theory to value paying and nonpaying customers in a social network : linking customer lifetime value to word-of-mouth social value

Green, Teegan Courtney Clare; Hartley, Nicole - In: Journal of relationship marketing : innovations & … 14 (2015) 4, pp. 301-320

Persistent link: https://www.econbiz.de/10011412354

Assessing consumer value in social commerce using a holistic approach

Sievers, Silvia; Gutiérrez-Leefmans, Manuela; … - In: International journal of technology marketing : IJTMkt 18 (2024) 3, pp. 339-369

Persistent link: https://www.econbiz.de/10015062520

Social dynamics oscillating between the real and virtual world : predicting consumer choices and company profitability from field experiments and computational simulation models

Hildebrand, Christian - 2012

Soziale Interaktionen haben einen wesentlichen Einfluss auf die von Konsumenten präferierten Marken, ihre Kaufentscheidungen, auf die empfundenen Emotionen während des Kaufprozesses sowie zukünftige Konsumabsichten. Gleichwohl beschränken sich diese Interaktionen nicht nur auf die reale...

Persistent link: https://www.econbiz.de/10009664307

Diffusion and persistence of false rumors in social media networks : implications of searchability on rumor self-correction on Twitter

Eismann, Kathrin - In: Journal of business economics : JBE 91 (2021) 9, pp. 1299-1329

Social media networks (SMN) such as Facebook and Twitter are infamous for facilitating the spread of potentially false rumors. Although it has been argued that SMN enable their users to identify and challenge false rumors through collective efforts to make sense of unverified information—a...

Persistent link: https://www.econbiz.de/10012704076

Validation and sufficiency

East, Robert; Uncles, Mark D.; Romaniuk, Jenni; Lomax, Wendy - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 661-666

Persistent link: https://www.econbiz.de/10011574530

Schumpeterian competition and consumer networks : understanding concentration in the internet access market

Pereira, Marcelo de Carvalho - 2018

Persistent link: https://www.econbiz.de/10011880571

When to take or forgo new product exclusivity : balancing protection from competition against word-of-mouth spillover

Peres, Renana; Van Den Bulte, Christophe - In: Journal of marketing 78 (2014) 2, pp. 83-100

Persistent link: https://www.econbiz.de/10010345569

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