Narrow search
Showing 1 - 10 of 2,524
Cover Image
Exploring online consumer reviews of customized apparel products
Shin, Eonyou; Kincade, Doris H.; Han, Jinhee - In: Journal of fashion marketing and management 28 (2024) 1, pp. 139-160
Persistent link: https://www.econbiz.de/10014495507
Cover Image
Customer Contact Management : Erzielung von Kundenwerten in einer Postwachstumsgesellschaft
Lenz, Raimund - 2019
Persistent link: https://www.econbiz.de/10011569626
Cover Image
Does customization impact advertising effectiveness? : an exploratory study of consumer perceptions of advertising in customized online environments
Bright, Laura F.; Daugherty, Terry - In: Journal of marketing communications 18 (2012) 1, pp. 19-37
Persistent link: https://www.econbiz.de/10009508030
Cover Image
Complementing mass customization toolkits with user communities : how peer input improves customer self-design
Franke, Nikolaus; Keinz, Peter; Schreier, Martin - In: The journal of product innovation management : an … 25 (2008) 6, pp. 546-559
Persistent link: https://www.econbiz.de/10003761027
Cover Image
An online community-based dynamic customisation model : the trade-off between customer satisfaction and enterprise profit
Wang, Yu; Wu, Jiacong; Lin, Li; Shafiee, Sara - In: International journal of production research 59 (2021) 1, pp. 1-29
Persistent link: https://www.econbiz.de/10012425087
Cover Image
Retrospective of the MCP-CE Conference in the period of 2004-2020
Anišić, Zoran; Suzić, Nikola; Medić, Nenad - In: Mass Customization and Customer Centricity : In Honor …, (pp. 313-334). 2023
Persistent link: https://www.econbiz.de/10014322034
Cover Image
Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
Aichner, Thomas (ed.); Salvador, Fabrizio (ed.);  … - 2023
1: Form Postponement Types and Market Contingencies: Toward an Isomorphism of Mass-Customization Strategies and Form Postponement Types -- 2: The Ghost in the Machine: A Multi-Method Exploration of the Role of Individuals in the Simultaneous Pursuit of Flexibility and Efficiency -- 3: The Role...
Persistent link: https://www.econbiz.de/10014318553
Cover Image
Consumers' decision-making and satisfaction in the center of mass customization systems in the automotive industry
Hasenmaile-Aspin, Johanna - 2022
Persistent link: https://www.econbiz.de/10013349235
Cover Image
Customer integration 4.0 : leveraging customer knowledge in innovation processes by using digital technologies
Füller, Kathrin Jasmin - 2017
Persistent link: https://www.econbiz.de/10011809713
Cover Image
Customer Contact Management : Erzielung von Kundenwerten in einer Postwachstumsgesellschaft
Lenz, Raimund - 2019
Customer Contact Management (CCM) ist die evolutionäre Weiterentwicklung des klassischen Kundenbeziehungsmanagements mit dem Hauptaugenmerk Business-to-Consumer im Handel sowie im Dienstleistungssektor. Das Lehrbuch vermittelt die Grundlagen des CCM, den konzeptualisierten Kundenlebenszyklus...
Persistent link: https://www.econbiz.de/10014550748