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Digital marketing in cultural institutions : example of cultural institutions of the City of Zadar

Krajnović, Aleksandra; Perković, Antonija; Rajko, Mladen - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 6 (2020) 1, pp. 341-352

Marketing in public cultural institutions can be defined as a tool for achieving an organizational and creative concept that seeks to build relationships with the audience. This paper will define how public cultural institutions manage their marketing departments, with particular emphasis on the...

Persistent link: https://www.econbiz.de/10012543317

Using websites to cultivate online relationships : the application of the stewardship concept in public benefit organizations

Olinski, Marian; Szamrowski, Piotr - In: Journal of nonprofit & public sector marketing 34 (2022) 2, pp. 149-176

Persistent link: https://www.econbiz.de/10013205205

The champion effect in peer-to-peer giving : successful campaigns highlight fundraisers more than causes

Chapman, Cassandra M.; Masser, Barbara M.; Louis, … - In: Nonprofit and voluntary sector quarterly : journal of … 48 (2019) 3, pp. 572-592

Persistent link: https://www.econbiz.de/10012006712

Designing social media fundraising messages : an experimental approach to understanding how message concreteness and framing influence donation intentions

Xiao, Anli; Huang, Yan; Bortree, Denise Sevick; Waters, … - In: Nonprofit and voluntary sector quarterly : journal of … 51 (2022) 4, pp. 832-856

Persistent link: https://www.econbiz.de/10013391983

Using social media for arts marketing : theoretical analysis and empirical insights for performing arts organizations

Hausmann, Andrea - In: International review on public and non-profit marketing 10 (2013) 2, pp. 143-161

Persistent link: https://www.econbiz.de/10009761499

Tweeting charities : perceptions, resources, and effective Twitter practices for the nonprofit sector

Guidry, Jeanine D.; Saxton, Gregory D.; Messner, Marcus - In: Public relations in the nonprofit sector : theory and …, (pp. 267-280). 2015

Persistent link: https://www.econbiz.de/10010481104

Individual Fundraising in Online Charitable Giving

Liang, Yitian (Sky) - 2019

Online individual fundraising has been a prominent component of online charitable giving due to the low cost of online … unclear whether this fundraising effect still holds online given several significant differences between offline and online … settings. In this paper, we first examine whether online individual fundraising donors give more and what factors moderate such …

Persistent link: https://www.econbiz.de/10012869285

A cross-cultural comparison of millennials’ engagement with and donation to nonprofits : a hybrid U&G and TAM framework

Florenthal, Bela; Awad, Manar - In: International review on public and non-profit marketing 18 (2021) 4, pp. 629-657

Persistent link: https://www.econbiz.de/10012703848

How to turn lurkers into donors? : a study of online social support interactions between nonprofit organizations and their followers

Hong, Cheng; Li, Cong - In: International review on public and non-profit marketing 17 (2020) 4, pp. 527-547

Persistent link: https://www.econbiz.de/10012310883

Improving fundraising efficiency in small and medium sized non-profit organizations using online solutions

Nageswarakurukkal, Kabil; Gonçalves, Paulo; Moshtari, … - In: Journal of nonprofit & public sector marketing 32 (2020) 3, pp. 286-311

Persistent link: https://www.econbiz.de/10012259288

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