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Perceived justice and the sharing of brand experience in virtual travel communities : a study of airline passengers

Mahrous, Abeer Abdelrahman - In: South Asian journal of management : SAJM 30 (2023) 2, pp. 7-23

Persistent link: https://www.econbiz.de/10014340551

Consumers' value perception and value construction : the case of bottled water in the Middle East

Almeshal, Soad A.; Alhidari, Abdullah M. - In: Journal of food products marketing 24 (2018) 8, pp. 982-998

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Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention

Pilavcioglu, Burak; Hodeck, Alexander; Nagel, Niels; … - In: Zukunft des Marketings, (pp. 37-55). 2023

the advertisement, towards the brand and on their purchase intention. Results of an empirical study indicate that ads with …

Persistent link: https://www.econbiz.de/10014516159

Brand resonance : an empirical analysis of mobile users in global marketplace

Raut, Umesh Ramchandra; Pawar, Prafulla Arjun; Brito, … - In: International journal of trade and global markets 17 (2023) 2, pp. 185-200

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Increasing price transparency : implications of consumer price posting for consumers' haggling behavior and a seller's pricing strategies

Zhang, Xubing; Jiang, Bo - In: Journal of interactive marketing : a quarterly … 28 (2014) 1, pp. 68-85

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Information Sharing and Personalized Pricing in Online Platforms

Hu, Yihong; Li, Guo; Liu, Mengqi; Qu, Shengnan - 2022

With the rise of big data technology, an online platform can easily gather customer information to engage in price discrimination and obtain additional profits. Whether to share information remains an unsolved strategy decision for the platform. We employ a game-theoretic model to characterize...

Persistent link: https://www.econbiz.de/10014256317