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The effects of high-tech cameras on sports consumers' viewing experiences : the moderating role of sports involvement
Jang, Wonseok; Kim, Young Jun; Chang, Kyungro; Kim, Taehee - In: International journal of sports marketing & sponsorship 23 (2022) 1, pp. 59-74
Persistent link: https://www.econbiz.de/10012797838
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Leading Edge Users and Latent Consumer Needs in Electromobility : Findings from a Nethnographic Study of User Innovation in High-Tech Online Communities
Pollok, Patrick; Lüttgens, Dirk; Piller, Frank T. - 2014
Netnography i.e. the systematic observation and analysis of online communities to generate insights for an innovation process, has been established as a method of user innovation in consumer goods industries. In this study we apply this technique for the first time in the context of a complex,...
Persistent link: https://www.econbiz.de/10014147405
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Social media advertising and consumer decision-making : the mediating role of consumer engagement
Dankwa, Dan Duku - In: International journal of internet marketing and … 15 (2021) 1, pp. 29-53
Persistent link: https://www.econbiz.de/10012512684
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The impact of social networking sites on luxury vehicles purchase decision process in Gulf Cooperation Council countries
Al-Abdallah, Ghaith Mustafa; Khair, Nadine; Elmarakby, Reyad - In: Journal of international consumer marketing 33 (2021) 5, pp. 559-577
Persistent link: https://www.econbiz.de/10012650585
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The role of social media browsing intention for behavioral outcomes of young consumers
Adi, Pramono Hari; Wihuda, Faizal; Adawiyah, Wiwiek Rabiatul - In: Market : review for marketing theory and practice 29 (2017) 1, pp. 39-57
Persistent link: https://www.econbiz.de/10011724308
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The role of brand experience and E-Wom on purchase decisions
Sudirman, Hudyah Astuti; Sartika, Dewi; Anindita, Marsha; … - 2023
Persistent link: https://www.econbiz.de/10014325073
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Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele; Acikgoz, Fulya; Li, Chunyu; … - In: Psychology & marketing 40 (2023) 2, pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
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The gender gap in preferences : evidence from 45,397 facebook interests
Cuevas, Ángel; Cuevas, Ruben; Desmet, Klaus; … - 2021
Persistent link: https://www.econbiz.de/10012795689
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016
"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--
Persistent link: https://www.econbiz.de/10011375425
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016
"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--
Persistent link: https://www.econbiz.de/10011375482