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Komunikacja rynkowa : kultura, perswazja, technologia
Waśkowski, Zygmunt (contributor) - 2011
Persistent link: https://www.econbiz.de/10009535386
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Tourism marketing for cities and towns : using social media and branding
Kolb, Bonita M. - 2017 - Second edition.
-- 3. Analyzing the city or town as a tourism product -- 4. Analyzing the internal and external environment -- 5 …
Persistent link: https://www.econbiz.de/10013181499
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The role of Instagram in the UNESCO's creative city of gastronomy : a case study of Macau
Yu, Chung-En; Sun, Runsheng - In: Tourism management : research, policies, practice 75 (2019), pp. 257-268
Persistent link: https://www.econbiz.de/10012063600
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Differences in the city branding of European capitals based on online vs. offline sources of information
Molina, Arturo; Fernández, Alejandra C.; Gómez, Mar; … - In: Tourism management : research, policies, practice 58 (2017), pp. 28-39
Persistent link: https://www.econbiz.de/10011634629
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Journal of Brand Management : year end review 2018
Powell, Shaun M. - In: The journal of brand management : an international journal 25 (2018) 6, pp. 494-499
Persistent link: https://www.econbiz.de/10011962800
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Tourism co-creation in place branding : the role of local community
Leal, Miguel Martim; Casais, Beatriz; Proença, João F. - In: Tourism review 77 (2022) 5, pp. 1322-1332
Persistent link: https://www.econbiz.de/10013369027
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Online city branding
Florek, Magdalena - In: City branding : theory and cases, (pp. 82-90). 2011
Persistent link: https://www.econbiz.de/10008808689
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The clustering of city images on Instagram : a comparison between projected and perceived images.
Paül i Agustí, Daniel - In: Journal of destination marketing & management 20 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012588629
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City image, city brand personality and generation Z residents' life satisfaction under economic crisis : predictors of city-related social media engagement
Priporas, Constantinos-Vasilios; Stylos, Nikolaos; … - In: Journal of business research : JBR 119 (2020), pp. 453-463
Persistent link: https://www.econbiz.de/10012417028
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Building city brand through social media : the effect of social media brand community on brand image
Muinonen, Linda Lea Elisabet; Kumar, Ashish - In: Strategic place branding methodologies and theory for …, (pp. 181-201). 2017
Persistent link: https://www.econbiz.de/10011692495