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Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred; Schnebelen, Stefanie; Schäfer, Daniela B. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
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Empirical research on the impact of network externalities on online loyalty in B2B platforms
Li, Li; Wu, Xiaoli; Zhang, Yue; Zhao, Jie - In: International journal of networking and virtual … 15 (2015) 2/3, pp. 185-199
Persistent link: https://www.econbiz.de/10011440071
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Investigating the online customer experience : a B2B perspective
McLean, Graeme J. - In: Marketing intelligence & planning 35 (2017) 5, pp. 657-672
Persistent link: https://www.econbiz.de/10011774644
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Sharing is the name of the game : exploring the role of social media communication practices on B2B customer relationships in the life sciences industry
Rose, Susan; Fandel, Diana; Saraeva, Anastasiya; … - In: Industrial marketing management : the international … 93 (2021), pp. 52-62
Persistent link: https://www.econbiz.de/10012501937
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Place satisfaction, place attachment and sense of community in neighborhoods : a case study on Trabzon, Turkey
Özkan, Doruk Görkem; Özkan, Sinem Dedeoğlu; Akyol, Duygu - In: Management research and practice : MRP 11 (2019) 3, pp. 31-40
Persistent link: https://www.econbiz.de/10012215984
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The effect of social networking sites’ activities on customers’ well-being
Lee, Seonjeong - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 7, pp. 1086-1105
Persistent link: https://www.econbiz.de/10011922301
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Antecedents of social media B2B use in industrial marketing context : customers' view
Keinänen, Hanna; Kuivalainen, Olli - In: The journal of business & industrial marketing 30 (2015) 6, pp. 711-722
Persistent link: https://www.econbiz.de/10011382382
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B2B communication strategy : introducing a new multifunctional application for the waste management industry
Svetlik, Jaroslav; Lastuvka, Igor - In: Marketing i menedžment innovacij : m&mi 13 (2022) 3, pp. 159-171
Persistent link: https://www.econbiz.de/10013491039
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Reflections on "social media : influencing customer satisfaction in B2B sales" and a research agenda
Nunan, Daniel; Sibai, Olivier; Schivinski, Bruno; … - In: Industrial marketing management : the international … 75 (2018), pp. 31-36
Persistent link: https://www.econbiz.de/10011963365
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Beyond loyalty : customer satisfaction, loyalty, and fortitude
Fraering, Martin; Minor, Michael - In: The journal of services marketing 27 (2013) 4, pp. 334-344
Persistent link: https://www.econbiz.de/10009788843