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14
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9
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Journal of business research : JBR
232
Journal of retailing and consumer services
175
International journal of internet marketing and advertising : IJIMA
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
80
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
International journal of advertising : the review of marketing communications
73
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Technological forecasting & social change : an international journal
65
The journal of product & brand management
57
Journal of promotion management : innovations in planning and applied research
56
Journal of marketing communications
55
Psychology & marketing
49
Journal of internet commerce
46
International journal of electronic marketing and retailing : IJEMR
45
International journal of consumer studies
41
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40
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39
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38
Electronic commerce research
37
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37
International journal of hospitality management
36
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35
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35
Marketing intelligence & planning
35
Cogent business & management
34
International journal of technology marketing : IJTMkt
34
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33
Journal of marketing
32
International journal of business information systems : IJBIS
31
Tourism management : research, policies, practice
31
Young consumers : insight and ideas for responsible marketers
30
International journal of electronic commerce : IJEC
29
Journal of travel and tourism marketing
28
Journal of fashion marketing and management
27
Management science : journal of the Institute for Operations Research and the Management Sciences
27
Asia Pacific journal of marketing and logistics
26
International journal of advertising : the quarterly review of marketing communications
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
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25
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ECONIS (ZBW)
5,386
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1
Empowering social change through
advertising
co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
2
Social network
advertising
: the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
3
Brand engagement on social media : will firms' social media efforts influence search engine
advertising
effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
4
A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer
advertising
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
Saved in:
5
The implications of
advertising
personalization for firms, consumers, and ad platforms
Frick, Thomas Walter
-
2018
Persistent link: https://www.econbiz.de/10012111629
Saved in:
6
Segmenting emerging markets based on consumer responses towards social network
advertising
Tripathi, Shalini N.
;
Siddiqui, Masood H.
- In:
International journal of Indian culture and business …
15
(
2017
)
3
,
pp. 255-277
Persistent link: https://www.econbiz.de/10011867249
Saved in:
7
YouTube
advertising
: exploring its effectiveness
Djafarova, Elmira
;
Kramer, Kristina
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10012155726
Saved in:
8
Celebrity vs. influencer endorsements in
advertising
: the role of identification, credibility, and Product-Endorser fit
Schouten, Alexander P.
;
Janssen, Loes
;
Verspaget, Maegan
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 258-281
Persistent link: https://www.econbiz.de/10012200481
Saved in:
9
How online
advertising
competes with user-generated content in TripAdvisor : a neuroscientific approach
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Ruiz …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 279-288
Persistent link: https://www.econbiz.de/10012430510
Saved in:
10
Emotional appeals effectiveness in enhancing charity digital advertisements
Yousef, Murooj
;
Dietrich, Timo
;
Rundle-Thiele, Sharyn
; …
- In:
Journal of philanthropy and marketing
27
(
2022
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013460864
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