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A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander; Garcia-Duque, Jorge - In: Journal of promotion management : innovations in … 29 (2023) 8, pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
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The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari; Arnita, Devi; Aghniadi - In: International journal of internet marketing and … 15 (2021) 1, pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
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Mobile advertising to Digital Natives : preferences on content, style, personalization, and functionality
Smith, Katherine Taken - In: Journal of strategic marketing 27 (2019) 1, pp. 67-80
Persistent link: https://www.econbiz.de/10012202444
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Motivations to use social media : effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising
Noguti, Valeria; Waller, David - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 15/16, pp. 1527-1555
Persistent link: https://www.econbiz.de/10012395566
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There's an app for that! : understanding the drivers of mobile application downloads
Gokgoz, Zeynep Aydin; Ataman, M. Berk; Bruggen, Gerrit … - In: Journal of business research : JBR 123 (2021), pp. 423-437
Persistent link: https://www.econbiz.de/10012435342
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Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim; Smith, Andrew N. - In: Business horizons 59 (2016) 2, pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
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Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers
Goneos-Malka, A.; Strasheim, Arien; Grobler, Anske F. - In: Journal of retailing and consumer services 21 (2014) 6, pp. 905-916
Persistent link: https://www.econbiz.de/10010436999
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The lasting effects of social meia trends on advertising
Wright, Elizabeth; Khanfar, Nile M.; Harrington, Catherine - In: Journal of business & economics research 14 (2016) 3, pp. 75-82
Persistent link: https://www.econbiz.de/10011557313
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A Shift in Marketing from Traditional Ad Spending To Digital Advertising
Adhana, Deepak; Kumar, Alisha - 2022
advertising, and any other digital medium. The evolution of digital marketing since the 1990s and 2000s has altered how brands and … spending to digital advertising …
Persistent link: https://www.econbiz.de/10014084244
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Understanding irresponsibility in digital advertising
Jin, Boyi; Liu, Martin J.; Luo, Jun; Yuan, Russa - In: Responsible Innovation Management, (pp. 79-94). 2022
Persistent link: https://www.econbiz.de/10013419255