//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Does a public campaign influen...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social web
Consumer behaviour
83,165
Konsumentenverhalten
80,685
Niederlande
38,805
Netherlands
24,355
Theorie
10,923
Theory
10,713
Relationship marketing
9,082
Beziehungsmarketing
9,048
Deutschland
7,899
Brand management
7,600
Markenführung
7,559
Germany
6,746
Brand image
6,722
Markenimage
6,682
USA
6,494
United States
6,034
Customer satisfaction
5,710
Online-Handel
5,624
Online retailing
5,613
Kundenzufriedenheit
5,552
Social Web
4,874
Online-Marketing
4,588
Internet marketing
4,575
Service quality
4,482
Dienstleistungsqualität
4,443
Einzelhandel
4,343
Brand
4,328
Markenartikel
4,326
Retail trade
4,247
Großbritannien
4,163
Werbewirkung
3,738
Advertising effects
3,700
Electronic Commerce
3,695
United Kingdom
3,664
Experiment
3,632
Verbraucherverhalten
3,587
E-commerce
3,585
Emotion
3,273
Advertising
3,088
more ...
less ...
Online availability
All
Undetermined
2,885
Free
840
Type of publication
All
Article
4,127
Book / Working Paper
745
Type of publication (narrower categories)
All
Article in journal
3,849
Aufsatz in Zeitschrift
3,849
Aufsatz im Buch
274
Book section
274
Graue Literatur
114
Non-commercial literature
114
Arbeitspapier
83
Working Paper
83
Hochschulschrift
79
Conference paper
44
Konferenzbeitrag
44
Collection of articles of several authors
39
Sammelwerk
39
Aufsatzsammlung
38
Thesis
37
Konferenzschrift
17
Collection of articles written by one author
11
Sammlung
11
Case study
10
Fallstudie
10
Lehrbuch
5
Amtsdruckschrift
2
Conference proceedings
2
Festschrift
2
Government document
2
Guidebook
2
Ratgeber
2
Reprint
2
Textbook
2
Handbook
1
Handbuch
1
Statistics
1
Statistik
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
4,751
German
124
Polish
1
Author
All
Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
14
Hollebeek, Linda D.
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Gázquez-Abad, Juan Carlos
11
Law, Chun Hung Roberts
11
Rita, Paulo
11
Casaló, Luis V.
10
Ranfagni, Silvia
10
Veloutsou, Cleopatra
10
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Hajli, Nick
8
Harrigan, Paul
8
Hazari, Sunil
8
Ko, Eunju
8
Lorenzo-Romero, Carlota
8
Luo, Xueming
8
Ozuem, Wilson
8
Rather, Raouf Ahmad
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Conduit, Jodie
7
Constantinides, Efthymios
7
Kumar, Jitender
7
Kumar, Vikas
7
Martinez, Luis F.
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Schweidel, David A.
7
Thaichon, Park
7
Valck, Kristine de
7
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
12
IGI Global
5
American Marketing Association
3
De Gruyter Oldenbourg
2
Edward Elgar Publishing
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / Statistisches Amt
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
National Bureau of Economic Research
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
Springer International Publishing
1
Syddansk Universitet / Det Samfundsvidenskabelige Fakultet
1
Technische Universität Dresden
1
more ...
less ...
Published in...
All
Journal of business research : JBR
220
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
104
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
78
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
50
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of internet commerce
46
International journal of electronic marketing and retailing : IJEMR
45
Psychology & marketing
42
The journal of brand management : an international journal
40
International journal of consumer studies
39
Journal of electronic commerce research : JECR
37
International journal of hospitality management
36
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Cogent business & management
33
International journal of technology marketing : IJTMkt
33
Marketing intelligence & planning
33
Journal of marketing
32
Journal of marketing management : MM
32
Electronic commerce research
31
Information systems research : ISR
31
International journal of business information systems : IJBIS
31
Tourism management : research, policies, practice
30
Journal of travel and tourism marketing
29
International journal of electronic commerce : IJEC
28
Young consumers : insight and ideas for responsible marketers
28
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
22
more ...
less ...
Source
All
ECONIS (ZBW)
4,872
Showing
1
-
10
of
4,872
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Which lenders are more likely to reach out to underserved consumers : banks versus fintechs versus other nonbanks?
Dolson, Erik
;
Jagtiani, Julapa
-
2021
Persistent link: https://www.econbiz.de/10012651299
Saved in:
2
Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross
;
Jones, Sandra
;
Barrie, Lance
;
Gilchrist, Heidi
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 419-434
Persistent link: https://www.econbiz.de/10011413158
Saved in:
3
The multi-actor perspective of engagement on social media
Shawky, Sara
;
Kubacki, Krzysztof
;
Dietrich, Timo
; …
- In:
International journal of market research
64
(
2022
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10012794295
Saved in:
4
Developing a classification of motivations for consumers' online brand-related activities
Muntinga, Daan G.
;
Moorman, Marjolein
;
Smit, Edith G.
- In:
Cutting edge international research
,
(pp. 235-247)
.
2010
Persistent link: https://www.econbiz.de/10003985191
Saved in:
5
Consumer adoption of social networking sites : implications for theory and practice
Lorenzo-Romero, Carlota
;
Constantinides, Efthymios
; …
- In:
Journal of research in interactive marketing : …
5
(
2011
)
2/3
,
pp. 170-188
Persistent link: https://www.econbiz.de/10009389590
Saved in:
6
Social shopping communities as an emerging business model of youth entrepreneurship : exploring the effects of website characteristics
Zhang, Hong
;
Lu, Yaobin
;
Gao, Ping
;
Chen, Zhenxiang
- In:
International journal of technology management : IJTM
66
(
2014
)
4
,
pp. 319-345
Persistent link: https://www.econbiz.de/10010465782
Saved in:
7
Social music festival brandscapes : a lexical analysis of music festival social conversations
Gilstrap, Curt
;
Teggart, Andi
;
Cabodi, Kyle
;
Hills, Julian
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012588613
Saved in:
8
Digital natives or digital immigrants? The impact of user characteristics on online trust
Hoffmann, Christian
;
Lutz, Christoph
;
Meckel, Miriam
- In:
Journal of management information systems : JMIS
31
(
2014
)
3
,
pp. 138-171
Persistent link: https://www.econbiz.de/10011585065
Saved in:
9
Brand communities and self-concept congruency in the case of a music festival
Klára, Kazár
- In:
Tourism and hospitality research : THR
20
(
2020
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10012213248
Saved in:
10
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->