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Social media activities impact on the decision of watching films in cinema

Montajula Suvattanadilok - In: Cogent business & management 8 (2021) 1, pp. 1-11

The aim of the research is to examine the social media activities of film promoters and the factors that have an impact … on public decision-making and to watch film in the cinema. This research looked at film audiences in Thailand to evaluate …. This group has been identified as the group that watched the film in Thailand. The statistical tool used is ANOVA, which is …

Persistent link: https://www.econbiz.de/10012659748

Social networks and the diffusion of user-generated content : evidence from YouTube

Susarla, Anjana; Oh, Jeong-ha; Tan, Yong - In: Information systems research : ISR 23 (2012) 1, pp. 23-41

Persistent link: https://www.econbiz.de/10009522282

Customer engagement, word-of-mouth and box office : the case of movie tweets

Oh, Chong - In: International journal of information systems and change … 6 (2013) 4, pp. 338-352

Persistent link: https://www.econbiz.de/10010395798

Are consumers more likely to contribute online reviews for hit or niche products?

Dellarocas, Chrysanthos; Gao, Guodong; Narayan, Ritu - In: Journal of management information systems : JMIS 27 (2010/11) 2, pp. 127-157

Persistent link: https://www.econbiz.de/10008748358

Do online reviews reflect a product’s true perceived quality? : an investigation of online movie reviews across cultures

Koh, Noi Sian; Hu, Nan; Clemons, Eric K. - In: Electronic commerce research and applications 9 (2010) 1/6, pp. 374-385

Persistent link: https://www.econbiz.de/10008933111

Impact of user-generated and professional critics reviews on Bollywood movie success

Niraj, Rakesh; Singh, Jagdip - In: Australasian marketing journal 23 (2015) 3, pp. 179-187

Persistent link: https://www.econbiz.de/10011383297

Movie piracy on peer-to-peer networks

Fetscherin, Marc - 2003

Persistent link: https://www.econbiz.de/10002547905

Blogs, advertising, and local-market movie box office performance

Gopinath, Shyam; Chintagunta, Pradeep K.; Venkataraman, … - In: Management science : journal of the Institute for … 59 (2013) 12, pp. 2635-2654

Persistent link: https://www.econbiz.de/10010234734

Box Office Buzz : Does Social Media Data Steal the Show from Model Uncertainty When Forecasting for Hollywood?

Lehrer, Steven F. - 2016

of Twitter messages, we use an algorithm that calculates the sentiment regarding each film prior to, and after its …

Persistent link: https://www.econbiz.de/10012976985

Not reviewing the movie but reviewing other reviews : effective online movie reviews in Japan, a country with high uncertainty-avoidance behavior

Morikawa, Miyuki - In: Expert journal of marketing 8 (2020) 2, pp. 99-108

Persistent link: https://www.econbiz.de/10012613039