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~subject:"Social web"
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Life Style and Radio Listening...
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Subject
All
Social web
Werbung
11,386
Advertising
11,361
Consumer behaviour
4,441
Konsumentenverhalten
4,232
Werbewirkung
3,895
Advertising effects
3,847
Market segmentation
3,600
Marktsegmentierung
3,217
Theorie
2,773
Theory
2,702
Internet marketing
1,913
Lebensstil
1,911
Online-Marketing
1,910
Lifestyle
1,576
Deutschland
1,492
USA
1,425
advertising
1,409
United States
1,268
Analysis
1,219
Germany
1,184
Marketing
1,103
Rundfunk
1,017
Marketingmanagement
977
Marketing management
974
Brand management
922
Markenführung
890
Broadcast
783
Mathematical analysis
753
Social Web
651
Zielgruppe
648
Target group
619
Pricing strategy
618
Preismanagement
615
Brand image
543
Markenimage
542
Stochastischer Prozess
468
Wettbewerb
465
Markenartikel
459
analysis
451
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Online availability
All
Undetermined
377
Free
140
Type of publication
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Article
515
Book / Working Paper
136
Type of publication (narrower categories)
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Article in journal
487
Aufsatz in Zeitschrift
487
Aufsatz im Buch
32
Book section
32
Graue Literatur
21
Non-commercial literature
21
Arbeitspapier
15
Working Paper
15
Collection of articles of several authors
14
Sammelwerk
14
Aufsatzsammlung
11
Hochschulschrift
8
Conference paper
6
Konferenzbeitrag
6
Konferenzschrift
4
Case study
1
Collection of articles written by one author
1
Fallstudie
1
Festschrift
1
Sammlung
1
Thesis
1
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Language
All
English
628
German
23
Polish
1
Author
All
Fogel, Joshua
7
Arora, Taanika
6
Choi, Yung Kyun
5
Pitt, Leyland F.
5
Pittman, Matthew
5
Berthon, Pierre R.
4
Campbell, Colin
4
Chiou, Lesley
4
Cho, Chang-Hoan
4
Hudders, Liselot
4
Poels, Karolien
4
Quinn, Martin
4
Schertler, Walter
4
Schweidel, David A.
4
Seiler, Stephan
4
Tucker, Catherine E.
4
Yang, Yanwu
4
Yoon, Sukki
4
Adeola, Ogechi
3
Agarwal, Bhawna
3
Arora, Nilesh
3
Bang Nguyen Viet
3
Buzeta, Cristian
3
Chen, Huan
3
Dodoo, Naa Amponsah
3
Dwivedi, Yogesh Kumar
3
Fossen, Beth L.
3
Gordon, Brett R.
3
Hayes, Jameson L.
3
Huang, Yan
3
Jiménez-Martínez, Antonio
3
Kahle, Lynn R.
3
Kerr, Gayle
3
Kim, Jooyoung
3
Kim, Juran
3
King, Karen Whitehill
3
Lou, Chen
3
Madio, Leonardo
3
Milne, George R.
3
Nguyen Yen Thi Hoang
3
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Institution
All
Springer Fachmedien Wiesbaden
4
IGI Global
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
American Marketing Association
1
Edward Elgar Publishing
1
ICORIA <16., 2017, Gent>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
National Bureau of Economic Research
1
Peter Lang GmbH
1
Universität Bremen
1
WK, Verein zur Förderung der Wirtschaftskommunikation
1
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Published in...
All
International journal of advertising : the review of marketing communications
43
International journal of internet marketing and advertising : IJIMA
22
Journal of promotion management : innovations in planning and applied research
20
Journal of business research : JBR
15
Journal of marketing communications
14
Journal of retailing and consumer services
13
International journal of advertising : the quarterly review of marketing communications
11
Journal of advertising research
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Psychology & marketing
9
Journal of current issues and research in advertising
8
Journal of advertising
7
Journal of advertising : official publication of the American Academy of Advertising
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Cogent business & management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
CESifo working papers
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
Springer eBook Collection
5
Young consumers : insight and ideas for responsible marketers
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Journal of internet commerce
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Research
4
Technological forecasting & social change : an international journal
4
Corporate communications : an international journal
3
European journal of marketing : EJM
3
International journal of economics and business research : IJEBR
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of technology marketing : IJTMkt
3
Internet policy review : journal on internet regulation
3
Journal of consumer behaviour
3
Journal of consumer marketing
3
Journal of customer behaviour
3
Journal of electronic commerce research : JECR
3
Journal of global marketing
3
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Source
All
ECONIS (ZBW)
651
Showing
1
-
10
of
651
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articles prioritized
date (newest first)
date (oldest first)
1
Investigation of generational differences in
advertising
behaviour and fake news perception among Facebook users
Hazari, Sunil
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 20-47
Persistent link: https://www.econbiz.de/10014318180
Saved in:
2
A comparison of lifestyle marketing and brand influencer
advertising
for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
3
Segmenting consumer reactions to social network marketing
Campbell, Colin
;
Ferraro, Carla
;
Sands, Sean
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 432-452
Persistent link: https://www.econbiz.de/10010371326
Saved in:
4
Marketplace lifestyles in an age of social media : theory and methods
Kahle, Lynn R.
;
Valette-Florence, Pierre
-
2012
Persistent link: https://www.econbiz.de/10013530608
Saved in:
5
Fashion market segmentation using Facebook : an empirical approach
Mohapatra, Sanjay
;
Banerjee, Satya Shankar
- In:
International journal of enterprise network management …
14
(
2023
)
4
,
pp. 348-369
Persistent link: https://www.econbiz.de/10014433600
Saved in:
6
Investigating the demise of
radio
and television broadcasting
Luwen Wong Chuling
;
Chow Min Hua
;
Chua Jit Chee
- In:
Understanding the interactive digital media marketplace …
,
(pp. 392-405)
.
2012
Persistent link: https://www.econbiz.de/10009412593
Saved in:
7
Caught in the Web? Broadcast regulation in the new media world
Bol, Jennifer
- In:
From the trenches : strategies from industry leaders on …
,
(pp. 187-206)
.
2001
Persistent link: https://www.econbiz.de/10001738688
Saved in:
8
Twitter and
radio
indicators of election outcomes : a study of Indian elections
Parveen, Neha
;
Safiullah, Md.
- In:
International journal of economics and business …
22
(
2021
)
2/3
,
pp. 278-289
Persistent link: https://www.econbiz.de/10012597969
Saved in:
9
Internet killed the
radio
star?
Nikolov, Atanas
;
Andonova, Yana
;
He, Yang
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 82-95
Persistent link: https://www.econbiz.de/10014232415
Saved in:
10
Secondary observation as a method of social media research : theoretical considerations and implementation
Kamila, Słupińska
- In:
European research studies
23
(
2020
)
6
,
pp. 502-516
Persistent link: https://www.econbiz.de/10012510370
Saved in:
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