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How do consumers in the Web 2.0 era get information? : social media users’ use of and reliance on traditional media
Cheong, Hyukjun; Park, Jin Seong - In: Journal of marketing analytics : JMA 3 (2015) 3, pp. 135-146
Persistent link: https://www.econbiz.de/10011416882
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Introduction to the special issue: new trends in digital and social media advertising
Cho, Chang-Hoan; Park, Jin Seong - In: International journal of advertising : the review of … 38 (2019) 6, pp. 821-823
Persistent link: https://www.econbiz.de/10012200329
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New trends in digital and social media advertising
Cho, Chang-Hoan (ed.); Park, Jin Seong (ed.) - 2019
Persistent link: https://www.econbiz.de/10012200498
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Product placement in social games : qualitative research insights
Chen, Huan; Haley, Eric; Deterding, Audrey - In: Advertising in new formats and media : current research …, (pp. 335-360). 2016
Persistent link: https://www.econbiz.de/10011473445
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Product placement in social games : consumer experiences in China
Chen, Huan; Haley, Eric - In: Journal of advertising : official publication of the … 43 (2014) 3, pp. 286-295
Persistent link: https://www.econbiz.de/10010408860
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Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum; Pittman, Matthew; Haley, Eric John - In: International journal of advertising : the review of … 43 (2024) 3, pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
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Exploring anti-Asian racism activism on twitter during the early era of COVID-19 hate crimes : implications for marketers' social purpose communication strategy
Lee, Yoon-Joo; Haley, Eric John; Shang, Yuanyuan - In: Journal of current issues and research in advertising 45 (2024) 1, pp. 88-111
Persistent link: https://www.econbiz.de/10014514652
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Remembering the FCB grid : thinking, feeling, and involvement in the age of social media
Haley, Eric John; Pittman, Matthew - In: Journal of advertising 51 (2022) 3, pp. 323-335
Persistent link: https://www.econbiz.de/10013362315