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Social web
Personalmanagement
22,038
Human Resource Management
21,877
Markenführung
17,031
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17,009
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10,873
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10,658
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4,586
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4,222
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3,470
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3,123
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3,118
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2,910
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2,881
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2,609
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2,586
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2,553
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2,515
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2,444
Social Web
2,285
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2,275
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2,203
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2,202
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2,201
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2,155
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Loureiro, Sandra Maria Correia
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Cova, Bernard
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Gázquez-Abad, Juan Carlos
10
Martínez-López, Francisco J.
10
Hollebeek, Linda D.
9
Rita, Paulo
9
Schaarschmidt, Mario
9
Veloutsou, Cleopatra
9
Hajli, Nick
8
Kunkel, Thilo
8
Ranfagni, Silvia
8
Dessart, Laurence
7
Filieri, Raffaele
7
Kucharska, Wioleta
7
Ozuem, Wilson
7
Schivinski, Bruno
7
Usman, Osly
7
Becker, Kip
6
Füller, Johann
6
Harrigan, Paul
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Rahman, Zillur
6
Theobald, Elke
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5
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
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5
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5
Ivens, Stefan
5
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Kumar, Jitender
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Kumar, Vikas
5
Mathur, Manisha
5
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5
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Books on Demand GmbH <Norderstedt>
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Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
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1
Gesellschaft zur Erforschung des Markenwesens
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Helmut-Schmidt-Universität
1
Hochschule für Öffentliche Verwaltung Kehl
1
Information Resources Management Association
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Leuphana Universität Lüneburg
1
MITP Verlags-GmbH & Co. KG
1
Markendialog <13, 2009, Berlin>
1
National Bureau of Economic Research
1
Projekt Verlag
1
Social Media in der Lebenswelt und Berufswahl Jugendlicher - Who Cares? <Veranstaltung> <2013, Frankfurt am Main>
1
Stiftung Familienunternehmen
1
Universität Hohenheim
1
Universität Potsdam
1
Zukunftsforum Innovationsfähigkeit <2, 2009, Berlin>
1
ibidem-Verlag
1
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Journal of business research : JBR
117
The journal of brand management : an international journal
63
Journal of retailing and consumer services
59
The journal of product & brand management
58
International journal of internet marketing and advertising : IJIMA
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of promotion management : innovations in planning and applied research
26
Business horizons
23
Journal of marketing communications
23
SpringerLink / Bücher
22
International journal of advertising : the review of marketing communications
21
Journal of marketing management : MM
21
Tourism management : research, policies, practice
21
Journal of internet commerce
18
Marketing intelligence & planning
18
Cogent business & management
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Journal of marketing
16
Psychology & marketing
16
Springer eBook Collection
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Technological forecasting & social change : an international journal
14
Journal of fashion marketing and management
13
Journal of strategic marketing
13
Asia Pacific journal of marketing and logistics
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of contemporary hospitality management
12
Journal of promotion management : JPM
12
Tourism management perspectives : TMP
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Social Branding : Strategien - Praxisbeispiele - Perspektiven
11
European Sport management quarterly : ESMQ
10
International journal of advertising : the quarterly review of marketing communications
10
International journal of hospitality management
10
Journal of advertising research
10
Journal of global marketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
10
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ECONIS (ZBW)
2,281
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1
Finding meaning in contradiction on employee review sites : effects of discrepant online reviews on job application intentions
Könsgen, Raoul
;
Schaarschmidt, Mario
;
Ivens, Stefan
; …
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 165-177
Persistent link: https://www.econbiz.de/10011920098
Saved in:
2
Unpacking the relationship between employee brand ambassadorship and employee social media usage through employee wellbeing in
workplace
: a theoretical contribution
Sakka, Georgia
;
Ahammad, Mohammad F.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 354-363
Persistent link: https://www.econbiz.de/10012416994
Saved in:
3
Employer branding : employer attractivness and the use of social media
Sivertzen, Anne-Mette
;
Nilsen, Etty Ragnhild
;
Olafsen, …
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 473-483
Persistent link: https://www.econbiz.de/10010225100
Saved in:
4
Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick
;
Büttner, Marion
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
Saved in:
5
The power of the brand : personal branding and its effect on job seeking attributes
Minor-Cooley, Delonia
;
Parks-Yancy, Rochelle
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 241-261
Persistent link: https://www.econbiz.de/10012258246
Saved in:
6
Employee voice : untapped resource or social media time bomb?
Miles, Sandra Jeanquart
;
Mangold, W. Glynn
- In:
Business horizons
57
(
2014
)
3
,
pp. 401-411
Persistent link: https://www.econbiz.de/10010359474
Saved in:
7
The hidden problem of Facebook and social media at work : what if
employees
start searching for other jobs?
Bizzi, Lorenzo
- In:
Business horizons
61
(
2018
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10011808947
Saved in:
8
Investigating electronic word-of-mouth on social media : an eye-tracking approach
Yu, Kang Yang Trevor
;
Goh, Kim Huat
;
Kawasaki, Shota
- In:
Human resource management
61
(
2022
)
5
,
pp. 599-616
Persistent link: https://www.econbiz.de/10013468302
Saved in:
9
Digital war for talent : how profile reputations on company rating platforms drive job seekers' application intentions
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Ivens, Stefan
- In:
Journal of vocational behavior
131
(
2021
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013271229
Saved in:
10
Leveraging
employees
as spokespeople in your HR strategy : how company-related employee posts on social media can help firms to attract new talent
Korzynski, Pawel
;
Mazurek, Grzegorz
;
Haenlein, Michael
- In:
European management journal
38
(
2020
)
1
,
pp. 204-212
Persistent link: https://www.econbiz.de/10012211585
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