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4,767
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1
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1
Markendialog <13, 2009, Berlin>
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Journal of business research : JBR
252
Journal of retailing and consumer services
180
International journal of internet marketing and advertising : IJIMA
116
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
85
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
Technological forecasting & social change : an international journal
65
The journal of product & brand management
65
The journal of brand management : an international journal
64
Journal of marketing communications
55
Journal of promotion management : innovations in planning and applied research
55
International journal of hospitality management
53
International journal of advertising : the review of marketing communications
51
Tourism management : research, policies, practice
50
Journal of internet commerce
49
Psychology & marketing
48
International journal of electronic marketing and retailing : IJEMR
47
Journal of marketing management : MM
43
International journal of consumer studies
42
International journal of technology marketing : IJTMkt
41
Marketing intelligence & planning
39
Journal of electronic commerce research : JECR
38
Journal of marketing
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of management information systems : JMIS
37
Journal of travel and tourism marketing
37
Cogent business & management
36
International journal of contemporary hospitality management
35
Information systems research : ISR
34
International journal of business information systems : IJBIS
34
SpringerLink / Bücher
34
Electronic commerce research
32
International journal of electronic commerce : IJEC
31
Asia Pacific journal of marketing and logistics
30
Journal of fashion marketing and management
30
Journal of hospitality marketing & management
30
Young consumers : insight and ideas for responsible marketers
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Business horizons
28
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
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ECONIS (ZBW)
5,929
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1
Popularity of Facebook hotel brand-page posts among consumers : a study of top ten international and domestic hospitality brands in
India
Singh, Pratibha
;
Sinha, Neena
;
Gupta, Manali
- In:
International journal of business and globalisation : IJBG
32
(
2022
)
2/3
,
pp. 184-205
Persistent link: https://www.econbiz.de/10014232549
Saved in:
2
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Saved in:
3
Online
branding
: development of hotel
branding
through interactivity theory
Barreda, Albert A.
;
Bilgihan, Anil
;
Nusair, Khaldoon
; …
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
Saved in:
4
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
5
How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus
;
Liang, Sai
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
Saved in:
6
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
7
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
8
Does justice affect brand advocacy? : online brand advocacy behaviors as a response to hotel customers' justice perceptions
Aksoy, Nilsah Cavdar
;
Yazici, Nihal
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303156
Saved in:
9
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
10
Brand experience and brand implications in a multi-channel setting
Jones, Robert Paul
;
Runyan, Rodney C.
- In:
The international review of retail, distribution and …
23
(
2013
)
3
,
pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
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