Similar Search Results

Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry

Khian Sin Ong; Bang, Nguyen; Sharifah Faridah Syed Alwi - In: The international journal of bank marketing : IJBM 35 (2017) 3, pp. 370-390

Persistent link: https://www.econbiz.de/10011731393

Five areas to advance branding theory and practice

Melewar, T. C.; Bang, Nguyen - In: The journal of brand management : an international journal 21 (2014) 9, pp. 758-769

Persistent link: https://www.econbiz.de/10010514116

Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability

Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; Chen, Junsong - In: Industrial marketing management : the international … 51 (2015), pp. 11-25

Persistent link: https://www.econbiz.de/10011422679

Corporate impression formation in online communities : a qualitative study

Willi, Christine Hallier; Bang, Nguyen; Melewar, T. C.; … - In: Qualitative market research : an international journal 17 (2014) 4, pp. 410-440

Persistent link: https://www.econbiz.de/10010430667

Exploring the role of the online customer experience in firms' multi-channel strategy : an empirical analysis of the retail banking services sector

Klaus, Philipp; Bang, Nguyen - In: Journal of strategic marketing 21 (2013) 5, pp. 429-442

Persistent link: https://www.econbiz.de/10009781100

Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption

Ismail, Ahmed Rageh; Bang, Nguyen; Melewar, T. C. - In: International journal of internet marketing and … 12 (2018) 3, pp. 233-254

Persistent link: https://www.econbiz.de/10011918361

Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)

Li, Stacey; Modi, Pratik; Wu, Meng-Shan; Chen, Cheng-Hao; … - In: Technological forecasting & social change : an … 139 (2019), pp. 303-310

Persistent link: https://www.econbiz.de/10012132520

Stimulating consumer community creation through a co-design approach

Storvang, Pia; Haug, Anders; Bang, Nguyen - In: International journal of market research 62 (2020) 2, pp. 176-194

Persistent link: https://www.econbiz.de/10012214133

Retailers, don't ignore me on social media! : the importance of consumer-brand interactions in raising purchase intention - privacy the Achilles heel

Gutierrez, Anabel; Khanyapuss Punjaisri; Desai, Bhavini; … - In: Journal of retailing and consumer services 72 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014253466

Sentiment analysis of customer feedback in online food ordering services

Nguyen, Bang; Nguyen, Van-Ho; Thanh Ho - In: Business systems research : a system view accross … 12 (2021) 2, pp. 46-59

Background: E-commerce websites have been established expressly as useful online communication platforms, which is rather significant. Through them, users can easily perform online transactions such as shopping or ordering food and sharing their experiences or feedback. Objectives: Customers'...

Persistent link: https://www.econbiz.de/10013287986