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The impact of social media visual features on acceptance of meat substitute
Septianto, Felix; Kemper, Joya A; Quang, Huy P; Li, Shuge; … - In: International journal of market research 64 (2022) 6, pp. 756-772
Persistent link: https://www.econbiz.de/10013438772
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Social media usage behaviour of students in Finland and Germany and its marketing implications
Schlich, Axel - 2011
Persistent link: https://www.econbiz.de/10009374652
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Social media usage behaviour of students in Finland and Germany and its marketing implications
Schlich, Axel - 2011
whether there are any differences between students in Finland and Germany in this respect. Based on this analysis of social … media usage behaviour, the article contributes to the current discussion about social media marketing. Not surprisingly, the … enough for marketers to no longer believe in social media marketing? Probably not, because structural changes in the media …
Persistent link: https://www.econbiz.de/10011298990
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What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien; Chung, Yu-chun; Chang, Wen-jung - In: International journal of services technology and management 19 (2013) 4/5/6, pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
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The relationship between unstructed information and marketing knowledge : an experiment in the US wine market
Scorrano, Paola; Fait, Monica; Maizza, Amedeo - In: International journal of management practice : IJMP 8 (2015) 3, pp. 232-246
Persistent link: https://www.econbiz.de/10011544956
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Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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From social interactivity to buying : an instagram user behaviour based on the S-O-R paradigm
Ric, Tomáš; Benazić, Dragan - In: Economic research 35 (2022) 1,5, pp. 5202-5220
Persistent link: https://www.econbiz.de/10014414168
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar; Hughes, David Laurie; Wang, Yichuan - In: Psychology & marketing 40 (2023) 4, pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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Changing behaviours of Gen Z in the COVID-19 endemic era : do we need to change marketing approach?
Srivastava, R. K.; Bhanot, Sandeep - In: International journal of Indian culture and business … 32 (2024) 3, pp. 376-391
Persistent link: https://www.econbiz.de/10015064709
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The connected customer : the changing nature of consumer and business markets
Wuyts, Stefan (contributor) - 2010
Persistent link: https://www.econbiz.de/10003885655