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Journal of business research : JBR
250
Journal of retailing and consumer services
174
International journal of internet marketing and advertising : IJIMA
105
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
72
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
The journal of product & brand management
65
Technological forecasting & social change : an international journal
64
The journal of brand management : an international journal
64
Journal of marketing communications
55
Journal of promotion management : innovations in planning and applied research
55
International journal of advertising : the review of marketing communications
51
Journal of internet commerce
48
Psychology & marketing
47
Tourism management : research, policies, practice
43
International journal of consumer studies
41
International journal of electronic marketing and retailing : IJEMR
41
Journal of marketing management : MM
41
Marketing intelligence & planning
40
Journal of electronic commerce research : JECR
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of management information systems : JMIS
37
Cogent business & management
36
Journal of marketing
36
Information systems research : ISR
34
International journal of technology marketing : IJTMkt
34
Journal of travel and tourism marketing
33
Electronic commerce research
32
SpringerLink / Bücher
31
Asia Pacific journal of marketing and logistics
30
Business horizons
30
Young consumers : insight and ideas for responsible marketers
30
International journal of electronic commerce : IJEC
29
International journal of hospitality management
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of fashion marketing and management
29
International journal of business information systems : IJBIS
27
Journal of the Academy of Marketing Science
27
International journal of contemporary hospitality management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
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ECONIS (ZBW)
5,567
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1
Bridging the gap between millennial consumers, social media, and agricultural
branding
programs : a qualitative assessment
Campbell, Jeffrey
;
Bickle, Marianne C.
- In:
Journal of international food & agribusiness marketing …
29
(
2017
)
4
,
pp. 346-365
Persistent link: https://www.econbiz.de/10011800207
Saved in:
2
Entifying your brand among Twitter-using millennials
Sashittal, Hemant Chaitanya
;
Hodis, Monica
; …
- In:
Business horizons
58
(
2015
)
3
,
pp. 325-333
Persistent link: https://www.econbiz.de/10011286500
Saved in:
3
Examining a psychological sense of brand community in elderly consumers
Swimberghe, Krist
;
Darrat, Mahmoud A.
;
Beal, Brent D.
; …
- In:
Journal of business research : JBR
82
(
2018
),
pp. 171-178
Persistent link: https://www.econbiz.de/10011771835
Saved in:
4
Transition of self : repositioning the celebrity brand through social media - the case of Elizabeth Gilbert
Johns, Raechel
;
English, Rebecca
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 65-72
Persistent link: https://www.econbiz.de/10011417099
Saved in:
5
Attributes of Instagram influencers impacting consumer brand engagement
Duh, Helen Inseng
;
Thabethe, Thabile
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 477-497
Persistent link: https://www.econbiz.de/10012670702
Saved in:
6
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
7
The effects of cultural distance on online brand popularity
Kim, Moon-Yong
;
Moon, Sangkil
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 302-324
Persistent link: https://www.econbiz.de/10012550282
Saved in:
8
Patient experience in the digital
age
: an investigation into the effect of generational cohorts
Alkire, Linda
;
O'Connor, Genevieve E.
;
Myrden, Susan
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305914
Saved in:
9
Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
International journal of economics and business research
17
(
2019
)
3
,
pp. 243-261
Persistent link: https://www.econbiz.de/10012021617
Saved in:
10
Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content
Wilson, Jonathan A. J.
;
Arroyo, Laura
- In:
International journal of business performance …
23
(
2022
)
3
,
pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
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