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Internal marketing : scale dev...
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Social web
Personalmarketing
1,363
HR marketing
1,362
Deutschland
434
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424
Personalbeschaffung
399
Recruitment
377
Validation
341
Corporate reputation
296
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296
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279
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278
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240
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238
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238
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236
confirmatory factor analysis
217
validation
194
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184
exploratory factor analysis
175
Employee retention
172
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172
Theorie
156
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156
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147
Internes Marketing
134
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131
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125
India
122
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115
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115
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114
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110
internal marketing
108
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106
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Kissel, Patrick
3
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3
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2
Beck, Christoph
2
Breyer-Mayländer, Thomas
2
Ivens, Stefan
2
Kaur, Japneet
2
Kaur, Prabhjot
2
Rana, Geeta
2
Runkel, Christian
2
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2
Sharma, Ravindra
2
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2
Walsh, Gianfranco
2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Bhasin, Kamini
1
Bobko, Philip
1
Bondarouk, Tanya
1
Borțun, Dumitru
1
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1
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1
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1
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1
Social Media in der Lebenswelt und Berufswahl Jugendlicher - Who Cares? <Veranstaltung> <2013, Frankfurt am Main>
1
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1
Universität Hohenheim
1
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Personalmarketing 2.0 : vom Employer Branding zum Recruiting
7
Journal of vocational behavior
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Business horizons
2
Corporate reputation review : an international journal
2
European journal of marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Administrative Sciences : open access journal
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Asian business & management
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Electronic HRM in theory and practice
1
Emerging challenges, solutions, and best practices for digital enterprise transformation
1
Employer Branding : Arbeitgeber positionieren und präsentieren
1
Employer branding for competitive advantage : models and implementation strategies
1
Fachkräftesicherung : Situation – Handlungsfelder – Lösungen
1
Future Business Journal
1
Global business review
1
Global journal of business management : GJBM
1
Handbook of research on integrating social media into strategic marketing
1
Handbuch strategisches Personalmanagement
1
Harvard-Business-Manager : das Wissen der Besten
1
Human resource management
1
Human systems management : HSM
1
Information Technology, Management and Operations Research Practices
1
Information technology, management and operations research practices
1
International journal of business information systems : IJBIS
1
International journal of economic research
1
International journal of knowledge management studies : IJKMS
1
Interne Organisationskommunikation : theoretische Fundierungen und praktische Anwendungsfelder
1
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Journal of East-West business
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1
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1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
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1
Journal of management : JOM
1
Journal of promotion management : JPM
1
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Organisation, Personal- und Informationsmanagement, Univ.-Prof. Dr. Christian Scholz
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ECONIS (ZBW)
93
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1
Impact of brand equity dimensions on brand purchase intention of cutomers through social media networks
Ganapathi, R.
- In:
Global journal of business management : GJBM
8
(
2014
)
2
,
pp. 71-76
Persistent link: https://www.econbiz.de/10010533376
Saved in:
2
Factors identification of online reputation and relationship with trust : a study of generation Y
Gupta, Rashik
;
Ponnuru, Karteek Ramalinga
;
Kumar, Anil
; …
- In:
International journal of business information systems : …
26
(
2017
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011856427
Saved in:
3
Physicians social capital aids their medical decisions when they virtually share knowledge
Razzaque, Anjum
;
Eldabi, Tillal
- In:
International journal of knowledge management studies : …
11
(
2020
)
3
,
pp. 229-257
Persistent link: https://www.econbiz.de/10012284851
Saved in:
4
Effect of social networking advertisements on shaping consumers' attitude
Mukherjee, Kaustav
;
Banerjee, Neelotpaul
- In:
Global business review
18
(
2017
)
5
,
pp. 1291-1306
Persistent link: https://www.econbiz.de/10011778372
Saved in:
5
The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands
Gautam, Vikas
;
Sharma, Vikram
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 872-888
Persistent link: https://www.econbiz.de/10011799628
Saved in:
6
Social media in employee-selection-related decisions : a research agenda for uncharted territory
Roth, Philip L.
;
Bobko, Philip
;
Van Iddekinge, Chad H.
; …
- In:
Journal of management : JOM
42
(
2016
)
1
,
pp. 269-298
Persistent link: https://www.econbiz.de/10011430741
Saved in:
7
Employees' company reputation-related social media competence : scale development and
validation
Walsh, Gianfranco
;
Schaarschmidt, Mario
;
Korflesch, …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 46-59
Persistent link: https://www.econbiz.de/10011615970
Saved in:
8
Neue Herausforderung: Bewertung von Arbeitgebern im Internet
Cloos, Patric
- In:
Wirtschaftspsychologie aktuell : Zeitschrift für …
15
(
2008
)
3
,
pp. 54-56
Persistent link: https://www.econbiz.de/10003756598
Saved in:
9
"Web 2.0 wird völlig überschätzt"
Maassen, Oliver
;
Schnittker, Nancy
;
Stickling, Erwin
- In:
Personalwirtschaft : das Magazin für den Job HR
35
(
2008
)
3
,
pp. 27
Persistent link: https://www.econbiz.de/10003644946
Saved in:
10
Kandidaten dort abholen, wo sie sind : wie Web 2.0 das Recruiting und Personalmarketing verändert
Kürn, Hans-Christoph
- In:
Employer Branding : Arbeitgeber positionieren und …
,
(pp. 148-155)
.
2009
Persistent link: https://www.econbiz.de/10003851292
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