In this article, we suggest that human attitudes of conformity can be understood as a product of adaptation. While existing models of conformity invoke preference falsification in which individuals hide their true preferences, we posit an adaptive mechanism for conformity. Specifically, because...

In this paper we focus on the data collection activities of social networks, such as Facebook, Twitter and Instagram. We use choice modelling (mixed logit) techniques on a recent and rich sample of German social network users to assess and quantify their willingness to accept (WTA) the use of...