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Online purchasing : the role of web experience factors
Noor Akma Mohd Salleh; Norbani Che Ha; Kitchen, Philip J.; … - In: International journal of electronic marketing and … 10 (2019) 3, pp. 260-282
Persistent link: https://www.econbiz.de/10012106625
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Uncovering psychological gratifications affecting social media utilization : a multiblock hierarchical analysis
Izzal Asnira Zolkepli; Kamarulzaman, Yusniza; Kitchen, … - In: Journal of marketing theory and practice 26 (2018) 4, pp. 412-430
Persistent link: https://www.econbiz.de/10011951500
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WOM and social media : presaging future directions for research and practice
Kimmel, Allan J.; Kitchen, Philip J. - In: Journal of marketing communications 20 (2014) 1/2, pp. 5-20
Persistent link: https://www.econbiz.de/10010243434
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WOM and social media : presaging future directions for research and practice
Kimmel, Allan J.; Kitchen, Philip J. - In: Word of mouth and social media, (pp. 4-4-19). 2014
Persistent link: https://www.econbiz.de/10010409817
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Word of mouth and social media
Kimmel, Allan J. (contributor);  … - 2014
Persistent link: https://www.econbiz.de/10010413386
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Value co-creation in ecotourism : finding solutions in a digital era
Hernández-López, Laura; Barrio-García, Salvador del - In: Journal of business 10 (2018) 1, pp. 38-51
Persistent link: https://www.econbiz.de/10012131490
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Do online discounts and free gifts damage brand image of service? : the moderating role of promotion-proneness
Crespo-Almendros, E.; Barrio-García, Salvador del - In: Service business 10 (2016) 1, pp. 31-58
Persistent link: https://www.econbiz.de/10011722145
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The role of customer online brand experience in customers' intention to forward online company-generated content : the case of the Islamic online banking sector in Palestine
Yasin, Mahmoud; Liébana-Cabanillas, Francisco; Porcu, Lucia - In: Journal of retailing and consumer services 52 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012132223
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The impact of customer personality and online brand community engagement on intention to forward company and users generated content : palestinian banking industry a case
Yasin, Mahmoud; Porcu, Lucia; Abusharbeh, Mohammed T.; … - In: Economic research 33 (2020) 1,2, pp. 1985-2006
Persistent link: https://www.econbiz.de/10013191288
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Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex
Crespo-Almendros, Esmeralda; Prados-Peña, M. Belén; … - In: Academia : revista Latinoamericana de administración 35 (2022) 2, pp. 148-162
Persistent link: https://www.econbiz.de/10013369812