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Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa; Kim, Soojung - In: Journal of marketing communications 28 (2022) 3, pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
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Liking what others "like": using Facebook to identify determinants of conformity
Egebark, Johan; Ekström, Mathias - In: Experimental economics : a journal of the Economic … 21 (2018) 4, pp. 793-814
Persistent link: https://www.econbiz.de/10011942356
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The use of Facebook to promote drinking among young consumers
Moraes, Caroline; Michaelidou, Nina; Meneses, Rita W. - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917
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Is what you see what you get? : investigating the relationship between social media content and counterproductive work behaviors, alcohol consumption, and episodic heavy drinking
Becton, J. Bret; Walker, H. Jack; Schwager, Paul; … - In: International journal of human resource management 30 (2019) 15, pp. 2251-2272
Persistent link: https://www.econbiz.de/10012194422
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Personality types and Facebook advertising : an exploratory study
Clark, Lillian; Çallı, Levent - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 4, pp. 327-336
Persistent link: https://www.econbiz.de/10010385966
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Marketing communication in the digital age : exploring the cultural historical activity theory in examining Facebook's advertising platform
Nuseir, Mohammed T.; Al-Shawabkeh, Abdallah - In: International journal of electronic customer … 12 (2019) 2, pp. 97-107
Persistent link: https://www.econbiz.de/10012253369
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Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context
Wiese, Melanie; Akareem, Husain Salilul - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 5/6, pp. 420-455
Persistent link: https://www.econbiz.de/10012249057
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Going native on Facebook : a content analysis of sponsored messages on undergraduate student Facebook pages
Hanson, Cynthia B. - In: International journal of internet marketing and … 12 (2018) 1, pp. 91-104
Persistent link: https://www.econbiz.de/10011859033
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Perceptions of social media's relevance and targeted advertisements
Baglione, Stephen L.; Tucci, Louis A. - In: Journal of promotion management : innovations in … 25 (2019) 2, pp. 143-160
Persistent link: https://www.econbiz.de/10012179017
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Personality or skill : a qualitative study of humorous recruitment advertising campaign on social media
Oikarinen, Eeva-Liisa; Sinisalo, Jaakko - In: International journal of internet marketing and … 11 (2017) 1, pp. 22-43
Persistent link: https://www.econbiz.de/10011741667