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Social web
Consumer behaviour
82,942
Konsumentenverhalten
80,462
Emotion
10,705
Theorie
10,139
Theory
9,953
Brand management
9,793
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9,737
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9,481
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9,447
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9,240
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8,200
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7,561
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7,549
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6,027
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5,868
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5,609
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5,599
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5,587
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5,315
Social Web
5,166
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5,109
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4,763
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4,749
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4,647
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4,597
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4,581
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4,315
Retail trade
4,261
Werbewirkung
4,070
Advertising effects
4,016
Experiment
3,921
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3,656
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3,596
E-commerce
3,546
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3,339
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3,321
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3,036
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3,021
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Filieri, Raffaele
20
Loureiro, Sandra Maria Correia
15
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14
Hollebeek, Linda D.
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Law, Chun Hung Roberts
12
Rita, Paulo
12
Gázquez-Abad, Juan Carlos
11
Casaló, Luis V.
10
Hajli, Nick
10
Ranfagni, Silvia
10
Veloutsou, Cleopatra
10
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Ozuem, Wilson
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Wallace, Elaine
9
Akram, Umair
8
Berger, Jonah
8
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8
Harrigan, Paul
8
Ko, Eunju
8
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8
Rather, Raouf Ahmad
8
Schivinski, Bruno
8
Schweidel, David A.
8
Sohail, M. Sadiq
8
Conduit, Jodie
7
Cova, Bernard
7
Fernandes, Teresa
7
Hazari, Sunil
7
Jahn, Benedikt
7
Janakiraman, Ramkumar
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
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7
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5
American Marketing Association
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2
Technische Universität Braunschweig
2
Universität Mannheim
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
Georg-August-Universität Göttingen
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
ICORIA <16., 2017, Gent>
1
Information Resources Management Association
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
National Bureau of Economic Research
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
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Journal of business research : JBR
227
Journal of retailing and consumer services
173
International journal of internet marketing and advertising : IJIMA
106
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
83
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
Technological forecasting & social change : an international journal
67
The journal of product & brand management
60
Journal of promotion management : innovations in planning and applied research
51
Journal of marketing communications
50
The journal of brand management : an international journal
49
International journal of advertising : the review of marketing communications
47
Psychology & marketing
47
Journal of internet commerce
45
International journal of electronic marketing and retailing : IJEMR
44
International journal of consumer studies
39
Journal of management information systems : JMIS
38
Journal of electronic commerce research : JECR
37
Journal of marketing
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Tourism management : research, policies, practice
37
International journal of hospitality management
35
Marketing intelligence & planning
35
Information systems research : ISR
34
Cogent business & management
33
Electronic commerce research
33
International journal of technology marketing : IJTMkt
33
International journal of business information systems : IJBIS
32
Journal of marketing management : MM
32
Journal of travel and tourism marketing
29
Young consumers : insight and ideas for responsible marketers
29
International journal of electronic commerce : IJEC
28
Asia Pacific journal of marketing and logistics
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of fashion marketing and management
26
Journal of strategic marketing
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
Journal of hospitality marketing & management
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
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ECONIS (ZBW)
5,164
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1
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1
Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA
Cleland, Jamie
;
Cashmore, Ernest
;
Sanderson, Jimmy
- In:
International journal of sport management and marketing …
24
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10015066412
Saved in:
2
Young consumers' esposure to alcohol
sponsorship
in sport
Kelly, Sarah
;
Ireland, Michael
;
Alpert, Frank
;
Mangan, …
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011288542
Saved in:
3
When
sponsorship
causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels
Weimar, Daniel
;
Holthoff, Lisa Carola
;
Biscaia, Rui
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 335-357
Persistent link: https://www.econbiz.de/10013271112
Saved in:
4
Online technologies and sports : a new era for
sponsorship
Koronios, Konstantinos
;
Dimitropoulos, Panagiotis
; …
- In:
The journal of high technology management research
31
(
2020
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012253886
Saved in:
5
Engagement in sports virtual
brand
communities
Santos, Manuel Alonso dos
;
Guardia, Francisco Rejón
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 273-279
Persistent link: https://www.econbiz.de/10011881786
Saved in:
6
Effect of ambush marketing on attitude and purchase intention in the social media context : misidentification and identification
Lin, Yi-Hsiu
;
Chen, Chen-Yueh
;
Chou, Ya-Lun
;
Yeh, Chia-Jun
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
1
,
pp. 207-226
Persistent link: https://www.econbiz.de/10014282744
Saved in:
7
No name, no logo, no problem? : Examining early fan connections to NHL Seattle
Davies, Melissa
;
Armstrong, Cole
;
Blaszka, Matthew
- In:
Sport management review
25
(
2022
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10013426216
Saved in:
8
A study on twitter sentiment analysis in Tokyo 2020 Olympic
Veerasamy, Senthil
;
Goswami, Susobhan
- In:
Smart analytics, artificial intelligence and …
,
(pp. 233-242)
.
2023
Persistent link: https://www.econbiz.de/10014321522
Saved in:
9
Alcohol,
sponsorship
, and new media activation : an investigation of Molson Canadian and the 2014 Olympic Games
Geurin, Andrea N.
;
Gee, Sarah
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 322-339
Persistent link: https://www.econbiz.de/10011504122
Saved in:
10
Activating a gloval sport
sponsorship
with social media : an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games
Abeza, Gashaw
;
Pegoraro, Ann
;
Naraine, Michael L.
; …
- In:
International journal of sport management and marketing …
15
(
2014
)
3/4
,
pp. 184-213
Persistent link: https://www.econbiz.de/10011541884
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