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Motivating millennials to engage in charitable causes through social media
Paulin, Michele; Ferguson, Ronald J.; Jost, Nina; … - In: Journal of service management 25 (2014) 3, pp. 334-348
Persistent link: https://www.econbiz.de/10010384975
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Donor recognition : a double-edged sword in charitable giving
Luo, Jun; Gao, Guanlin - In: Journal of philanthropy and marketing 28 (2023) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10014239979
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Individual Fundraising in Online Charitable Giving
Liang, Yitian (Sky) - 2019
Online individual fundraising has been a prominent component of online charitable giving due to the low cost of online … solicitation. While studies of offline charity have shown that solicitation under peer pressure leads to higher donation, it is … unclear whether this fundraising effect still holds online given several significant differences between offline and online …
Persistent link: https://www.econbiz.de/10012869285
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Tweeting charities : perceptions, resources, and effective Twitter practices for the nonprofit sector
Guidry, Jeanine D.; Saxton, Gregory D.; Messner, Marcus - In: Public relations in the nonprofit sector : theory and …, (pp. 267-280). 2015
Persistent link: https://www.econbiz.de/10010481104
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Online social network fundraising : threats and potentialities
Wymer, Walter; Čačija, Ljiljana Najev - In: Journal of philanthropy and marketing 28 (2023) 4, pp. 1-14
Persistent link: https://www.econbiz.de/10014439340
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The social network effect : the determinants of giving through social media
Saxton, Gregory D.; Wang, Lili - In: Nonprofit and voluntary sector quarterly 43 (2014) 5, pp. 850-868
Persistent link: https://www.econbiz.de/10010424962
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Building the charity brand community
Hassay, Derek N.; Peloza, John - In: Journal of nonprofit & public sector marketing 21 (2009) 1, pp. 24-55
Persistent link: https://www.econbiz.de/10009518050
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Does being religious or not matter? : a qualitative investigation of community fundraising events
Kocaman, Rıdvan; Özmen, Müjdat; Erdoğan, B. Zafer - In: Journal of enterprising communities : people and places … 18 (2024) 2, pp. 265-287
Persistent link: https://www.econbiz.de/10014513101
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The big bird gets the worm? : how size influences social networking by charitable organizations
Wallace, Tom; Rutherford, Alasdair C. - In: Nonprofit and voluntary sector quarterly : journal of … 50 (2021) 3, pp. 626-646
Persistent link: https://www.econbiz.de/10012522331
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An innovative business model in NPOs : from venture philanthropy 1.0 to 2.0
Chen, Te Fu - In: Implementing new business models in for-profit and …, (pp. 184-213). 2011
Persistent link: https://www.econbiz.de/10009126076