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Building acquaintance brands via Snapchat for the college student market
Sashittal, Hemant Chaitanya; DeMar, Michael; … - In: Business horizons 59 (2016) 2, pp. 193-204
Persistent link: https://www.econbiz.de/10011451889
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Utilising social media to improve relationship quality : the case of the university library
Clark, Melissa N.; Bacon, Scott D. - In: International journal of electronic customer … 11 (2017/2018) 4, pp. 384-410
Persistent link: https://www.econbiz.de/10011989802
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Anxiety and ephemeral social media use in negative eWOM creation
Wakefield, Lane T.; Wakefield, Robin L. - In: Journal of interactive marketing : a quarterly … 41 (2018), pp. 44-59
Persistent link: https://www.econbiz.de/10011844931
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Marketing video-enabled social media as part of your e-recruitment strategy : stop trying to be trendy
Van Esch, Patrick; Mente, Margaret - In: Journal of retailing and consumer services 44 (2018), pp. 266-273
Persistent link: https://www.econbiz.de/10011904431
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Sports fan experience : electronic word-of-mouth in ephemeral social media
Wakefield, Lane T.; Bennett, Gregg - In: Sport management review 21 (2018) 2, pp. 147-159
Persistent link: https://www.econbiz.de/10011866642
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Snapchat and child sexual abuse in sport : protecting child athletes in the social media age
Sanderson, Jimmy; Weathers, Melinda R. - In: Sport management review 23 (2020) 1, pp. 81-94
Persistent link: https://www.econbiz.de/10012212153
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Location sharing on social networks : implications for marketing
Yavuz, Ramazan; Toker, Aysegul - In: Marketing intelligence & planning 32 (2014) 5, pp. 567-585
Persistent link: https://www.econbiz.de/10010406679
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What drives Facebook fans to "like" hotel pages : a comparison of three competing models
Leung, Xi Y.; Tanford, Sarah - In: Journal of hospitality marketing & management 25 (2016) 3/4, pp. 314-345
Persistent link: https://www.econbiz.de/10011499221
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Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah; Gong, Baiyun; Gironda, John T. - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 261-287
Persistent link: https://www.econbiz.de/10012821542
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Engaging with social media influencers on Youtube : a cluster analysis
Erdogmus, Irem Eren; Arslan, Melisa Karakaya - In: Istanbul business research 51 (2022) 1, pp. 359-373
, and the clusters were profiled according to several social media engagement motivations. The groups were named as …
Persistent link: https://www.econbiz.de/10013253173