Similar Search Results

Do online brand communities help build and maintain relationships with consumers? : a network theory approach

Lee, Hyun Joung; Lee, Doo-hee; Taylor, Charles Raymond; … - In: The journal of brand management : an international journal 19 (2011/12) 3, pp. 213-227

Persistent link: https://www.econbiz.de/10009409559

Voluntary self-disclosure of information on the Internet : a multimethod study of the motivations and consequences of disclosing information on blogs

Lee, Doo-Hee; Im, Seunghee; Taylor, Charles Raymond - In: Psychology & marketing 25 (2008) 7, pp. 692-710

Persistent link: https://www.econbiz.de/10003748358

Social media and international advertising : theoretical challenges and future directions

Okazaki, Shintaro; Taylor, Charles Robert - In: International marketing review 30 (2013) 1, pp. 56-71

Persistent link: https://www.econbiz.de/10009730546

Consumer response to disclosures in digitally retouched advertisements

Schirmer, Nadine Andrea; Schwaiger, Manfred; Taylor, … - In: Journal of public policy & marketing : JPP & M ; an … 37 (2018) 1, pp. 131-141

Persistent link: https://www.econbiz.de/10012016481

Influencer marketing on social media : how different social media platforms afford influencer-follower relation and drive advertising effectiveness

Lou, Chen; Taylor, Charles Robert; Zhou, Xuan - In: Journal of current issues and research in advertising 44 (2023) 1, pp. 60-87

Persistent link: https://www.econbiz.de/10014234467