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Antecedents and consequences of conspicuous green behavior on social media : incorporating the virtual self-identity into the theory of planned behavior
Wallace, Elaine; Buil, Isabel - In: Journal of business research : JBR 157 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014227798
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Predicting value cocreation behavior in social media via integrating uses and gratifications paradigm and theory of planned behavior
Zadeh, Arash H.; Farhang, Maryam; Zolfagharian, Mohammadali - In: Journal of research in interactive marketing : … 17 (2023) 2, pp. 195-214
Persistent link: https://www.econbiz.de/10014313206
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The intention to share : psychological investigation of knowledge sharing behaviour in online communities
Alajmi, Bibi M. - In: Journal of information & knowledge management : JIKM 11 (2012) 3, pp. 1-12
Persistent link: https://www.econbiz.de/10009673845
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Effectiveness of social media influencers and their impact on customers' attitudes and buying intention
Hadeel Elmousa; Yee, Wong Foong; Hwa, Jacky Cheah Jun - In: International journal of internet marketing and … 20 (2024) 1, pp. 26-49
Persistent link: https://www.econbiz.de/10015065490
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The influence of customers social media brand community engagement on restaurants visit intentions
Alnsour, Muhammed; Al Faour, Hadeel Rakan - In: Journal of international food & agribusiness marketing 32 (2020) 1, pp. 79-95
Persistent link: https://www.econbiz.de/10012181012
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Customer-customer value co-creation in social media : conceptualization and antecedents
Hossein Zadeh, Arash; Zolfagharian, Mohammadali; … - In: Journal of strategic marketing 27 (2019) 4, pp. 283-302
Persistent link: https://www.econbiz.de/10012202467
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Exploring behaviors of social media-induced tourists and the use of behavioral interventions as salient destination response strategy
Siegel, Lauren A.; Tussyadiah, Iis; Scarles, Caroline - In: Journal of destination marketing & management 27 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014285213
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Modeling Facebook users' behavior towards the use of pages related to healthy diet and sport activities
Misirlis, Nikolaos; Elshof, Marjon; Vlachopoulou, Maro - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 7 (2021) 2, pp. 49-57
Persistent link: https://www.econbiz.de/10012795116
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Media and sustainable apparel buying intention
Lenne, Orpha de; Vandenbosch, Laura - In: Journal of fashion marketing and management 21 (2017) 4, pp. 483-498
Persistent link: https://www.econbiz.de/10011795872
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Transforming consumers' intention to purchase green products : role of social media
Nekmahmud, Md.; Naz, Farheen; Ramkissoon, Haywantee; … - In: Technological forecasting & social change : an … 185 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10014233837