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A taxonomy of SME e-commerce platforms derived from a market-level analysis

Holland, Christopher P.; Gutiérrez-Leefmans, Manuela - In: International journal of electronic commerce : IJEC 22 (2018) 2, pp. 161-201

Persistent link: https://www.econbiz.de/10011856638

Where do you sell your products online? : a seller perspective on online shopping platforms

Lee, Saerom; Ryu, Min Ho; Lee, Sang Yup; Kwak, Dong-Heon - 2018

With the rapid development of information and communication technologies, various online shopping platforms have emerged. To understand the success of platform strategies, it is important to verify the features that are important to attract sellers. To estimate the economic value of free...

Persistent link: https://www.econbiz.de/10012004979

The use of technology in direct-selling marketing channels : digital avenues for dynamic growth

Harrison, Dana E.; Hair, Joseph F. - In: Journal of marketing channels : ... distribution … 24 (2017) 1/2, pp. 39-50

Persistent link: https://www.econbiz.de/10011749083

TV advertising and online sales : a case study of intertemporal substitution effects for an online travel platform

Lambrecht, Anja; Tucker, Catherine; Zhang, Xu - In: Journal of marketing research 61 (2024) 2, pp. 248-270

Persistent link: https://www.econbiz.de/10014584195

Motivations to interact with brands on Facebook : towards a typology of consumer-brand interactions

Azar, Salim L.; Machado, Joana César; … - In: The journal of brand management : an international journal 23 (2016) 2, pp. 153-178

Persistent link: https://www.econbiz.de/10011459520

Comparing digital strategies and social media usage in B2B and B2C industries in Spain

López-López, David; Giusti, Giovanni - In: Journal of business-to-business marketing 27 (2020) 2, pp. 175-186

Persistent link: https://www.econbiz.de/10012259328

The role of social media data in operations and production management

Chan, Hing Kai; Lacka, Ewelina; Yee, Rachel W. Y.; Lim, … - In: International journal of production research 55 (2017) 17/18, pp. 5027-5036

Persistent link: https://www.econbiz.de/10011723908

Segmenting emerging markets based on consumer responses towards social network advertising

Tripathi, Shalini N.; Siddiqui, Masood H. - In: International journal of Indian culture and business … 15 (2017) 3, pp. 255-277

Persistent link: https://www.econbiz.de/10011867249

Segmenting brands' social network site (SnS) consumers : a four-country study

Andrews, Lynda; Bianchi, Constanza; Wiese, Melanie; … - In: Journal of international consumer marketing 31 (2019) 1, pp. 22-38

Persistent link: https://www.econbiz.de/10012200689

Fashion market segmentation using Facebook : an empirical approach

Mohapatra, Sanjay; Banerjee, Satya Shankar - In: International journal of enterprise network management … 14 (2023) 4, pp. 348-369

Persistent link: https://www.econbiz.de/10014433600

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