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Social web
Consumer behaviour
83,654
Konsumentenverhalten
81,204
Emotion
10,813
Theorie
9,924
Theory
9,742
Relationship marketing
9,537
Beziehungsmarketing
9,509
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7,838
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7,797
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6,890
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6,853
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6,242
Kundenzufriedenheit
6,086
Social Web
6,073
Kulturelle Identität
6,033
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5,918
Online retailing
5,907
USA
5,645
Cultural identity
5,480
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5,329
Internet marketing
5,309
United States
5,256
Viral marketing
4,923
Virales Marketing
4,903
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4,826
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4,781
Deutschland
4,583
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4,409
Markenartikel
4,397
Einzelhandel
4,237
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4,227
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4,197
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4,025
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3,927
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3,885
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3,841
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3,725
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3,242
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Filieri, Raffaele
20
Law, Chun Hung Roberts
19
Loureiro, Sandra Maria Correia
17
Dwivedi, Yogesh Kumar
16
Flavián Blanco, Carlos
14
Hollebeek, Linda D.
14
Martínez-López, Francisco J.
14
Rita, Paulo
13
Stephen, Andrew T.
13
Hajli, Nick
12
Schweidel, David A.
12
Bigné Alcañiz, J. Enrique
11
Füller, Johann
11
Gázquez-Abad, Juan Carlos
11
Seo, Yuri
11
Veloutsou, Cleopatra
11
Akram, Umair
10
Berger, Jonah
10
Casaló, Luis V.
10
Hennig-Thurau, Thorsten
10
Moe, Wendy W.
10
Ranfagni, Silvia
10
Tan, Yong
10
Choi, Yung Kyun
9
Gu, Bin
9
Harrigan, Paul
9
Liang, Sai
9
Ozuem, Wilson
9
Rana, Nripendra P.
9
Rather, Raouf Ahmad
9
Schivinski, Bruno
9
Thaichon, Park
9
Usman, Osly
9
Wallace, Elaine
9
Ye, Qiang
9
Yoon, Sukki
9
Bilgihan, Anil
8
Ghose, Anindya
8
Ko, Eunju
8
Luo, Xueming
8
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2
Edward Elgar Publishing
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Information Resources Management Association
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
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2
Universität Mannheim
2
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2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Eric Cuvillier <Firma>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
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1
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1
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1
Fritz Knapp Verlag
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1
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1
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1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
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Journal of business research : JBR
252
Journal of retailing and consumer services
189
International journal of internet marketing and advertising : IJIMA
114
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
81
Technological forecasting & social change : an international journal
75
Journal of marketing communications
59
International journal of advertising : the review of marketing communications
58
The journal of product & brand management
58
International journal of hospitality management
57
Journal of promotion management : innovations in planning and applied research
54
Information systems research : ISR
53
Tourism management : research, policies, practice
53
Psychology & marketing
51
Journal of internet commerce
49
Journal of management information systems : JMIS
47
International journal of electronic marketing and retailing : IJEMR
46
Electronic commerce research
44
Journal of electronic commerce research : JECR
43
The journal of brand management : an international journal
43
International journal of consumer studies
42
Journal of marketing management : MM
41
Journal of marketing
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of travel and tourism marketing
36
International journal of business information systems : IJBIS
35
International journal of technology marketing : IJTMkt
35
Cogent business & management
34
Journal of hospitality marketing & management
34
Marketing intelligence & planning
34
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
International journal of electronic commerce : IJEC
29
Journal of fashion marketing and management
29
Young consumers : insight and ideas for responsible marketers
29
International journal of contemporary hospitality management
28
Asia Pacific journal of marketing and logistics
27
Business horizons
27
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Source
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ECONIS (ZBW)
6,070
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1
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1
Does culture affect sentiments expressed in cruise tours' eWOM?
Buzova, Daniela
;
Sanz Blas, Silvia
;
Cervera-Taulet, Amparo
- In:
The service industries journal
39
(
2019
)
2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10012203259
Saved in:
2
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
Saved in:
3
Selectively emotional : how smartphone use changes user-generated content
Melumad, Shiri
;
Inman, J. Jeffrey
;
Pham, Michel T.
- In:
Journal of marketing research
56
(
2019
)
2
,
pp. 259-275
Persistent link: https://www.econbiz.de/10012177328
Saved in:
4
Rectifying failure of service : how customer perceptions of justice affect their emotional reponse and social media testimonial
Kim, Eojina
;
Tang, Liang
- In:
Journal of hospitality marketing & management
25
(
2016
)
7/8
,
pp. 897-924
Persistent link: https://www.econbiz.de/10011621365
Saved in:
5
Friendships through the style choice of virtual stickers : young adults manage aesthetic identity and
emotion
on a social messaging line app
Chen, Chih Ping
- In:
International journal of market research
63
(
2021
)
2
,
pp. 236-250
Persistent link: https://www.econbiz.de/10012492768
Saved in:
6
The effects of cultural differences on social media behaviour
Guftométros, Myron
;
Guerreiro, João Pedro Silva Martins
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 412-428
Persistent link: https://www.econbiz.de/10012670676
Saved in:
7
Influence of human
emotion
expressed through social networks in viral marketing
Amalanathan, Anthoniraj
;
Anouncia, S. Margret
- In:
International journal of business information systems : …
26
(
2017
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10011805172
Saved in:
8
How "social" are social media? : a cross-cultural comparison of online and offline purchase decision influences
Goodrich, Kendall
;
Mooij, Marieke K. de
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 103-116
Persistent link: https://www.econbiz.de/10010244649
Saved in:
9
Global use and access of social networking web sites : a national culture perspective
Gong, Wen
;
Stump, Rodney L.
;
Li, Zhan G.
- In:
Journal of research in interactive marketing : …
8
(
2014
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10010336923
Saved in:
10
Digital consumer engagement : national cultural differences and cultural tightness
Thompson, Frauke Mattison
;
Brouthers, Keith D.
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 22-44
Persistent link: https://www.econbiz.de/10012660725
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