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#BoycottLaalSinghChaddha : failure to leverage Twitter

Parashar, Archana; Rana, Sudhir; Prashar, Sanjeev - In: Contemporary Trends in Marketing : Problems, Processes …, (pp. 135-145). 2023

Persistent link: https://www.econbiz.de/10014338929

Customer perceptions of value, satisfaction, and loyalty in the social media era : insights from electrical home appliances in an emerging economy

Md Uzir Hossain Uzir; Ishraq Jerin; Abu Bakar bin Abdul … - In: International journal of quality and innovation : IJQI 6 (2022) 2, pp. 190-230

Persistent link: https://www.econbiz.de/10013257353

Does customer satisfaction exist in purchasing and usage of electronic home appliances in Bangladesh through interaction effects of social media?

Md Uzir Hossain Uzir; Abu Bakar bin Abdul Hamid; … - In: International journal of business excellence : IJBEX 23 (2021) 1, pp. 113-137

Persistent link: https://www.econbiz.de/10012506639

Direction for future research in eWOM : issues of credibility format and impact

Shamim Ahmed Khan; Siti Rahayu Hussin; Abu Bakar bin … - In: International journal of economic research 15 (2018) 2, pp. 329-341

Persistent link: https://www.econbiz.de/10011992649

Determinants of voters behaviour and voting intention : the mediating role of social media

Bukari, Zakari; Abu Bakar bin Abdul Hamid; Hishamuddin … - In: Cogent business & management 10 (2023) 2, pp. 1-26

The dominant media ideology argues that the successful application of social media engagement in commercial marketing has the potential to influence customers buying decisions by X percentage. This can equally play a pivotal role in voters' voting decisions. Political marketing research scholars...

Persistent link: https://www.econbiz.de/10014503328

The dark side of members' heterogeneity within online brand communities and global virtual teams : an extension to Schwartz's value theory

Raut, Sachin Kumar; Rana, Sudhir; Kathuria, Sakshi; … - In: Journal of global marketing 36 (2023) 4, pp. 284-302

Persistent link: https://www.econbiz.de/10014390264

Presence of digital sources in international marketing : a review of literature using Leximancer

Khan, Surender; Rana, Sudhir; Goel, Anuj - In: International journal of technology marketing : IJTMkt 16 (2022) 3, pp. 246-274

Persistent link: https://www.econbiz.de/10013359077

Role of shopping values and web atmospherics in e-satisfaction and repurchase intention

Vijay, T. Sai; Prashar, Sanjeev; Parsad, Chandan - In: Journal of internet commerce 16 (2017) 1, pp. 32-52

Persistent link: https://www.econbiz.de/10011804430

Empathy toward social media advertisements : the moderating role of ad intrusiveness

Arora, Nilesh; Rana, Meghna; Prashar, Sanjeev - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 535-568

Persistent link: https://www.econbiz.de/10013550372

How does social media impact consumers' sustainable purchase intention?

Arora, Nilesh; Rana, Meghna; Prashar, Sanjeev - In: Review of marketing science 21 (2023) 1, pp. 143-168

Persistent link: https://www.econbiz.de/10014364904