decisions, 2. Relationship of brand awareness to purchasing decisions, 3. Relationship of brand equity to purchasing decisions …, 3. Effect of brand loyalty on purchasing decisions, 4. Influence of relationships promotion through Instagram social … media, brand awareness, brand equity, brand loyalty to purchasing decisions. The purpose of this study is to obtain …

decisions, 2. Relationship of brand awareness to purchasing decisions, 3. Relationship of brand equity to purchasing decisions …, 3. Effect of brand loyalty on purchasing decisions, 4. Influence of relationships promotion through Instagram social … media, brand awareness, brand equity, brand loyalty to purchasing decisions. The purpose of this study is to obtain …

National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and …

This volume presents the proceedings of the 2017 International Conference on National Brand & Private Label Marketing … that retailers, store brand managers and national brand managers are now facing. This year, the three-day event covered a …, brand equity and collaborative relationships. Lastly, a wide variety of theoretical and methodological approaches were also …

The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting … retailers, store brand managers and national brand managers are facing. The three-day event covered a wide range of topics from …

National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label …