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How non-economic motivations affect electronic word-of-mouth : evidence from Chinese social media
Sohaib, Muhammad; Peng, Hui; Akram, Umair; Akram, Zubair; … - In: International journal of information systems and change … 10 (2018) 4, pp. 311-332
Persistent link: https://www.econbiz.de/10012027586
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Understanding the justice fairness effects on eWOM communication in social media environment
Sohaib, Muhammad; Peng, Hui; Akram, Umair; Majeed, Abdul; … - In: International journal of enterprise information systems … 15 (2019) 1, pp. 69-84
Persistent link: https://www.econbiz.de/10011996810
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Online impulse buying of organic food : a moderated (website personality) mediation (social appeal) process
Tariq, Anum; Wang, Changfeng; Tanveer, Yasir; Akram, Umair - In: International journal of information systems and change … 11 (2019) 1, pp. 3-24
Persistent link: https://www.econbiz.de/10012140216
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Social commerce isn't the cherry on the cake, its the new cake! : ow consumers' attitudes and eWOM influence online purchase intention in China
Bilal, Muhammad; Akram, Umair; Rasool, Hassan; Yang, Xiaoyan - In: International journal of quality and service sciences 14 (2022) 2, pp. 180-196
Persistent link: https://www.econbiz.de/10013330609
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Impact of eWOM and risk-taking in gender on purchase intentions : evidence from Chinese social media
Sohaib, Muhammad; Peng, Hui; Akram, Umair - In: International journal of information systems and change … 10 (2018) 2, pp. 101-122
Persistent link: https://www.econbiz.de/10011978999
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Artificial intelligence is the magic wand making customer-centric a reality! : an investigation into the relationship between consumer purchase intention and consumer engagement th...
Bilal, Muhammad; Zhang, Yunfeng; Cai, Shukai; Akram, Umair - In: Journal of retailing and consumer services 77 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014462292
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Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad; Han, Heesup - In: Journal of retailing and consumer services 74 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
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Does firm-created social media communication develop brand evangelists? : role of perceived values and customer experience
Sohaib, Muhammad; Safeer, Asif Ali; Majeed, Abdul - In: Marketing intelligence & planning 42 (2024) 6, pp. 1074-1092
Persistent link: https://www.econbiz.de/10015056959
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Online purchase intention in Chinese social commerce platforms : being emotional or rational?
Akram, Umair; Junaid, Muhammad; Zafar, Abaid Ullah; Li, … - In: Journal of retailing and consumer services 63 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012665831
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The user acceptance behavior to mobile digital libraries
Liu, Li; Su, Xin; Akram, Umair; Abrar, Muhammad - In: International journal of enterprise information systems … 16 (2020) 2, pp. 38-53
Persistent link: https://www.econbiz.de/10012292075